The general privacy terms for the use of the Fortune3 website which are described below also apply to the use of the entire fortune3 ecommerce platform, including all web pages and online forms available at fortune3.com and myfortune3cart.com and their variants; the fortune3 online store builder and ecommerce website builder, the fortune3 wizard software, the administration site of the online shopping cart system and software, and the information hosted by fortune3's server cloud.

Information We Gather or Track Information on general usage and any optional personal details you provide to us will be used to provide you with enhanced features. The following are details of the information we collect:

• Fortune3 only collects a minimal amount of data when you become a User. Specifically, we require the following fields: First Name, Last Name, eMail, Password, Company Name, Company Location, and Zip code.
• Fortune3 collects data so that we may display personalized content to your visitors. Additionally, usage information may be analyzed so that we can judge our system's performance or execute your customized features.
• We may collect information from customers and visitors to our User's Ecommerce Web sites. This information allows us to process orders from customers by collecting their First Name, Last Name, eMail, Password, Credit Card Number, Expiration Date, Card Security Codes (CVC), Billing Address and Shipping Address. Other information such as Date, Time and IP address is also collected to provide our Users with statistics about their Web sites. Other information that we collect is:
• Your browser offers so-called "cookies" which -- if you allow their use -- store small amounts of data on your computer about your visit to any of our sites. Cookies assist us in tracking which of our features you like best. Cookies can enable us to customize our content according to your preferences. However, cookies tell us nothing about you personally unless you specifically give us the requested additional information. Cookies are required for Users for authentication purposes when using the Fortune3 Wizard and Genie.
• Users participating in Fortune3”s Banner Exchange program display banner ads on their Web sites from other Fortune3 Users and from outside companies. These ads may contain cookies. You may have a cookie placed on your browser by Double Click, which is the media company that serves our ads. While we use cookies in other parts of our Web site, cookies received with banner ads are collected by our advertisers and we do not have access to this information. Cookies in and of themselves do not contain any personally identifiable information about you.

• Sensitive information, such as credit card numbers, expiration dates, and passwords, are securely stored on the Fortune3 Database Servers in an encrypted fashion, fully following PCI-Compliance guidelines and rules. All credit card numbers are fully encrypted. Card security codes (CVC / CVV2), and magnetic stripe data are never stored on Fortune3's servers, as per PCI Compliance Guidelines.
• From time to time we extend various offers through our partner companies. These may include news or additional details on their products and services. Your personal preferences or usage history may result in your being offered special screens or products. These offers would be sent via Fortune3 and your personal information is not shared with entities outside the Fortune3 network. Some personal information, such as eMail, may be shared with a partner company, but only when you have previously agreed to the transfer.
• We produce aggregate reports for advertisers. For example, we tell advertisers how many people saw or clicked on an ad and additionally, how many people saw or clicked on ads in different portions of our service. Where available, we may offer additional information about viewer characteristics. However this does not include personally identifiable information about you or your online usage patterns. Our advertisers allow us to provide our service to you. In return, they need to know how to effectively place their ads to potential customers.
• Fortune3 may send a newsletter to our Users. This is a required service of Fortune3. If you would like to stop receiving the newsletters you may unsubscribe by removing your account.

• As mentioned in our "What We Do With Collected Information" section, we provide our advertisers with aggregate reports on advertising activity.
• Feedback is used by the Fortune3 staff.
• Please be aware that if you voluntarily disclose information online, personal or otherwise, that information can be collected from your site and used by others. Fortune3 will have no means to control this.

• Fortune3 does not sell, disclose, share, trade, or commercially make available any personal information about its Users or Users' customers, except in cooperation with law enforcement bodies in regards to content violations or violations of applicable laws within the United States.

• Fortune3 uses secure server software (SSL) to encrypt payment information and User data against unauthorized access. However, we cannot be responsible for how third parties, whose links appear on our site, use your information. You should know that no data transmission is one hundred percent guaranteed. Because your site is ultimately protected by you and your password, much of your information security is up to you.
• Fortune3 has implemented additional precautions to ensure the privacy of your personal information. We have a strict firewall in place which does not allow any outside access. Access in the company is limited to only individuals who need to be able to see customer data in order to perform their job functions, such as the billing department. Important personal data is backed up on the network to help insure its integrity. All employees are under a confidentiality agreement.

• By using the Update Site feature of the Fortune3 Wizard, Users can change or correct information about themselves previously entered and registered. If there is a problem with a change being accepted by our system, you may contact us at the eMail address: editors@fortune3.com
• Users are notified of any changes in the Fortune3 Privacy Policy in the newsletter.

• You may choose not to receive special offers and discounts simply by not registering for any special deals and offers when you sign up. If you signed up for special offers and now wish to unsubscribe, you may do so at any time by replying to the unsubscribe link contained in those mailings.
• Any Fortune3 User may cancel their User Account at any time by e-mailing hostmaster@fortune3.com . When an account is cancelled, all User information is removed from the Fortune3 system related to that account, other than that in aggregate form.