Posted November 13th, 2009
by carlos
Fortune3 now allows your ecommerce shopping cart software customers to checkout using the Checkout by Amazon Carts payment system. This is great news for Existing and New Fortune3 Clients as it will help them to expand their customer base and allow for a completely unique income stream. What many ecommerce business owners look for in their shopping cart system is how to make purchasing easier for their visitors. Fortune3’s ecommerce software checkout process aims at making the checkout an easy to navigate situation for your customers. By adding Checkout by Amazon, the process is streamlined even more by allowing them take advantage of the many benefits Amazon can bring to the table. Checkout by Amazon allows customers with existing Amazon accounts to checkout using pre-defined account credentials and even by entering a secret passphrase that only the customer knows. Not only does the Checkout by Amazon service decrease the time it takes your customers to checkout, it also adds to the already secure checkout process offered by Fortune3. All Amazon Checkout transactions are scanned to detect fraudulent orders and irregular payment activities, this obviously adds to checkout security, but also allows for Amazon to put into place the “Amazon A-to-Z Guarantee.” Learn more about the Amazon A-to-z Guarantee here.
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Posted in Ecommerce Essentials & Tips, Fortune3 News & Releases
Posted November 13th, 2009
by pablo
One thing you have to constantly work at to have better conversion rates in ecommerce is continuously optimize your web design to see how users are responding. Design can be changed little by little as you can see how consumers interact with your website. One of the best ways to see how users interact with your website is by using heat maps which there are plenty of services that offer that. You can also use Google analytics to see where the most clicks are coming from which links.
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Posted in Ecommerce Essentials & Tips
Posted October 21st, 2009
by pablo
Although customers love shopping online, there is nothing more comforting for them to go to a store and shop because they physically see the help and they also see physical help available and just gives them that extra comfortable feeling about shopping.
Your customers SHOULD feel the same way when shopping on your website. They want to know who is helping them and not think it’s either an automatic response or see the same live chat logo they just saw on 5 other websites.
The GetElastic Blog has some great tips on “humanizing” your website which makes EXCELLENT points to give your customer that extra feeling of “creditability” to your website and your organization in itself.
Let’s take the example of the Live Chat. Many have the same live chat software which includes the same stock photos. In an example they show, Backcountry.com set-up live chat with a picture of the actual customer service rep so you see who is helping you.
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Posted in Ecommerce Essentials & Tips
Posted October 20th, 2009
by rafael
Small business owners trying to successfully sell products should know that simply having one local shop will not allow full business growth potential. Even if you have created an online store with our ecommerce software, unless that business owner spreads the word about the business by selling the products to other stores and putting up ads in newspapers, magazines, or on television, the chances of customers finding and purchasing your products will be slim.
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Posted in Ecommerce Essentials & Tips
Posted October 2nd, 2009
by carlos
As a business owner you need to recognize the need for a strong sales force. The stronger the sales force and marketing strategy, the more products you sell, this is obvious, but are you taking advantage of every possible sales channel? A very effective sales channel which many business owners are not yet taking advantage of is in E-Commerce Affiliate Programs. Fortune3 makes available to you the latest in ecommerce marketing management part of which is the Shopping Cart Software Affiliate Program. By activating your Ecommerce Affiliate Program through the Fortune3 Ecommerce Software you are allowing yourself and your business a limitless salesforce with no extra effort needed by you or your existing employees.
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Posted in Ecommerce Essentials & Tips
Posted September 29th, 2009
by rafael
Search Engine Optimization is vital to proper online ecommerce marketing and Fortune3 makes SEO easy by allowing you to optimize your online shopping cart directly from the software.
The ranking of your ecommerce shopping cart is determined by various factors so it makes sense that optimizing your site to increase traffic and gain a higher ranking can be done in different ways. One of the main factors Google considers when ranking a page is the number of inbound links to your ecommerce store as well as the quality of these links. What would be a good quality link? Well, let’s say you sell tennis balls and tennis rackets and had inbound links from sites like The Sports Authority or Tennis Warehouse, these would be high quality links because the content of these pages fall within the same genre and gives the customer useful information to view. If the pages that are linking to yours are important in the eyes of Google, you will certainly benefit and should gain a higher ranking.
To achieve search engine success, there is nothing more important to have on your ecommerce site than good descriptive text on your web pages, using your preferred keywords in a way that makes sense to readers, while optimizing your pages for your most important keywords by using them in sentences. Fortune3 always recommends that you use long and descriptive text for your informational web pages (particularly your home page), and for your product and category descriptions.
Another very important factor Google considers when ranking your site is your webpages’ title tag. Fortunately for you, Fortune3’s SEO online shopping cart software automatically creates a search engine friendly title based on the content of your webpages. If you choose to optimize the title tag yourself, you are easily able to do so. It is important to know that the title tag should contain the most important SEO phrases within the content of your site. Keep in mind that unless your company name or brand is well known, people will not be searching for your products by company name or brand so entering this information is not necessary; sometimes not even recommended.
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Posted in Ecommerce Essentials & Tips
Posted September 18th, 2009
by carlos
The Ecommerce Website Design and Shopping Cart Design portions of an online store have proven to play one of the most imporant roles in the ecommerce web development process. The design and layout of a shopping cart web site is just as important as its marketing efforts. Here is the main point: you can get visitors on your site, but how do you convert someone from being a visitor to a customer? One of the most important ways of doing this is by having an attractive and professional ecommerce web design package, that will both impress your customers, and provide them with the security and trust they need to become your customer. Fortune3 offers the most professional ecommerce website design packages and turnkey solutions.
There are many ways to develop an ecommerce website, but those websites that are not developed with the client in mind are the ones that are destined to lose out to those that implement proper development and aesthetic feel. Giving your visitors an attractive and professional look and feel on your online store is under-rated, and can highly increase your sales and visitors’ trust of your company. With this in mind, we would like to bring into perspective what we believe to be the top three factors that come into play in the ecommerce website design process. The three factors we find to be the most important are:
1) Color Theme, Cleanliness, Banner, and Logo
2) Navigational Structure
3) User Experience
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Posted in Ecommerce Essentials & Tips
Posted September 17th, 2009
by pablo
As online retailers, one of the most important elements of our success is our online marketing strategy. As the head of marketing, it is very important to decide where and how to allocate your budget in the online marketing space.
In a study by Round2, “More than two-thirds of senior executives in the Western US responding to the “2009 Media Survey Results & Analysis” reported their media budgets would decrease at least somewhat in 2009 compared with 2008. Still, almost one-quarter expected spending to climb by up to 10%, and a few respondents reported even greater increases.
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Posted in eCommerce News
Posted September 11th, 2009
by rafael
Fortune3’s shopping cart software gives clients hundreds of fundamental e-commerce features which make Fortune3 the best ecommerce solution in the market. One of the features our clients rave about is the ability to cross-sell items and recommend items that closely match the product the buyer is interested in purchasing.
Assigning recommended items or accessories to as many products as possible using the cross-selling feature with our shopping cart software should increase the quantity of products the buyer will add to the shopping cart. Not many ecommerce solutions out there have this feature available and for this reason hundred of clients are choosing Fortune3’s online shopping cart system as their preffered ecommerce solution.
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Posted in Ecommerce Essentials & Tips
Posted August 28th, 2009
by carlos
Fortune3 Total Ecommerce Solutions is focused at providing the best online store software available. Our web shop program includes all features that are necessary in order for any business owner to make the most out of their online shop. As we build more and more functionality into our online store software we grow within what promises to be a completely web based commercial society. As a recent addition to our already broad range of ecommerce tools, you now have access to a complete store summary via the dashboard on your Fortune3 web shop program.
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Posted in Fortune3 News & Releases