What Information We Gather or Track

Information on general usage and any optional personal details you provide to us will be used to provide you with enhanced features. The following are details of the information we collect:

• LifehammerSales.com collects data so that we may display personalized content to our visitors. Additionally, usage information may be analyzed so that we can judge our system's performance or execute your customized features.
• We may collect information from customers and visitors to our Web site. This information allows us to process orders from customers by collecting their First Name, Last Name, eMail, Password, Credit Card Number, Expiration Date, Billing Address and Shipping Address. Other information such as Date, Time and IP address is also collected.
• Your browser offers so-called "cookies" which -- if you allow their use -- store small amounts of data on your computer about your visit to any of our sites. Cookies assist us in tracking which of our features you like best. Cookies can enable us to customize our content according to your preferences. However, cookies tell us nothing about you personally unless you specifically give us the requested additional information.

What We Do with Collected Information

• From time to time we extend various offers through our partner companies. These may include news or additional details on their products and services. Your personal preferences or usage history may result in your being offered special screens or products. Some personal information, such as eMail, may be shared with a partner company, but only when you have previously agreed to the transfer.
• We produce aggregate reports for advertisers. For example, we tell advertisers how many people saw or clicked on an ad and additionally, how many people saw or clicked on ads in different portions of our service. Where available, we may offer additional information about viewer characteristics. However this does not include personally identifiable information about you or your online usage patterns. Our advertisers allow us to provide our service to you. In return, they need to know ho