2011 eCommerce Sales Forecast: Up 13.7% to $188 Billion
In 2010, eCommerce saw a nice rebound, especially around the holiday time and was a very positive sign of the economy in time of a serious recession. Ecommerce has always been a rock solid industry as a whole in the economy. In 2009, there were some reserves about eCommerce being the ‘safe’ bet as one of the worse recessions in U.S. history proved to hit even the ecommerce sector.
2011 is showing very positive signs of being a good year as the forecast from last year is that sales are expected to raise 13.7% to $188 billion in sales, reports eMarketer. According to eMarketer, this project is assuming that the U.S. economy continues on its path to financial recovery and consumer confidence grows.
As projected in the image, Q4 seems as promising as ever and it’s never to early to plan for the holiday season, especially when it comes to how you will manage inventory and customer support which prove to be the most crucial in eCommerce when things get rolling. Large companies have seen web sales grow as the retail sector remains netural in terms of consumers shopping. As the ecommerce industry continues to expand into the social web, we will continue to see further growth throughout the next few years as social shopping also becomes a trend.
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