If you’re wondering why in the digital world there is a big emphasis on mobile devices, it’s because it’s real. Whether you think it’s a trend or not, research shows that mobile device users are as active as ever and using their device to really influence purchasing decisions.
Are you a tablet user yourself? How much time do you spend on your tablet? What about on your phone? What do you do on your mobile device? Whatever your responses are, think about the amount of people who do the same thing as you. Then, think about the amount of people who are probably using mobile devices more than you. Some may use less.
If you read the Fortune3 blog, you’ll see that we really try to guide our readers as far as what you should be doing for search engine optimization. SEO has changed so much over the last few years and continues to do so. One statistic that always strikes me and I think is the best way to explain to anyone how much SEO changes is when X-CEO of Google, Eric Schmidt, publicly said that Google did about 300+ algorithm changes in a year (I believe this was 2009 or 2010.)
Let’s talk about the things you should NOT do for best SEO results.
FIRST, LET’S TALK ABOUT VALUE PROPOSITION:
What’s value proposition? If you’re in business…you should know this. Sometimes…you don’t even know it and it just happens. Value proposition is a promise of value to be delivered and a belief from the customer of value that will be experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services. Creating a value proposition is a part of business strategy (Wikipedia.)
It’s too often when a company is so concerned about running their web business that the one thing they forget about or put off is actually the very thing that makes the business…the WEBSITE. While you may have built a great website 5 years ago…guess what? Yes…it’s outdated. When was the last time you read your website? Looked at your most popular products? Made sure all font, color scheme, etc is the same?
Entreprenuer.com has a piece about 7 ways to whip your website into shape. We’ll list these 7 factors that can really help you get back on track with your website for this new year. In order to achieve real success within your niche, it’s so important to stay relevant. Even putting the niche aside, your website says everything about your company. If it’s outdated…you are too.
SIMPLIFY: This is very important because a big part of your websites success is all about user experience and navigation. Get rid of old widgets or components of your website in design that don’t have much effect on conversion. Real estate on your website is very valuable and do not cram a bunch of things that make it look messy.
According to a new study, the internet is expected to deliver almost a quarter of global retail sales by 2015. Are you currently selling internationally? If you’re not, it’s time to start putting a plan and strategy together and figure out how you will ship your items abroad, what services to use, how to price your shipping and much more when it comes to global shipping.
The study where we’ll point out some key stats about the rise of global ecommerce came from the world retail congress which holds an annual industry event which polled 100 senior executives. Let’s look at some of the key findings and key statistics:
Rise of Global Ecommerce
-In all, this group forecast that worldwide retail sales would rise by 10.2% in the next three years, with only 6% of contributors foreseeing a decline and 29% estimating revenues will stay largely static.
About a week go or so, Google announced the launch of Instant Pages which is a feature that helps users get their desired search results faster! No…we’re not talking about Google Instant search which changes results as your keyword queries change, but a much faster way of browsing the web as Google will load a website you click on in almost less than a second!
One practice that may really go under the radar as a great marketing strategy and as a great business strategy is actually acquiring a property on the web that is the same or relative to your business. There are millions of websites and blogs that have a small to large size audience and you may be able to purchase this web property. Never thought of that, huh?
Let’s say you have a website that sells baseball jerseys. Your eCommerce baseball jersey website is doing well and you are doing well with Pay-Per-Click and working hard on your search engine optimization. You want to keep driving traffic and want other ways to drive that traffic. One great way to do this is by doing the research in your niche based on keywords that are the most relevant to you and start browsing properties on the web that you think can really be a part of your website (company) and help you establish better ground.
So, what can you do for example in this case? Well you can seek out baseball blogs or baseball forums. Both of these types of web properties can drive an incredible amount of traffic and you can surely capitalize these elements in a big way. While you can keep growing these properties online, you will leverage these into driving traffic back to your website or use them for branding purposes.
Being an internet retailer, by now, you should know the different types of holiday shopper that exist out there. Let’s analyze the different types of holiday shoppers out there that visit our websites during the holiday season. We can all agree that online shoppers differ from physical retail shoppers for the obvious reasons.
Holiday Window Shopper: This shopper tends to browse the web all day and look for the best possible deal. Even when they find it, they still aren’t convinced until browsing some MORE.  By the time it’s all said and done, this shopper would have clicked every search engine listing on the first page for the most relevant product keywords.
Holiday Ball Buster: This shopper will email and call your customer support team 10 times before they are satisfied with an answer. They will constantly ask questions regarding cost and shipping time.
Last Minute Holiday Shopper: “I need this by Christmas,” yet it’s Dec. 23rd already. This shopper does things last minute and expects their order to be there on time. Some of these customers will actually get mad at YOU if you can’t come through.
Indecisive Holiday Shopper: This type of shopper carefully analyzes this purchase as if they are about to buy a home. They will ponder about the purchase for hours, if not days. You may hear from this customer a few times until they finally decide if they will go through with their purchase.
If you read the Fortune3 blog, you’ll see that we really try to guide our readers as far as what you should be doing for search engine optimization. SEO has changed so much over the last few years and continues to do so. One statistic that always strikes me and I think is the best way to explain to anyone how much SEO changes is when X-CEO of Google, Eric Schmidt, publicly said that Google did about 300+ algorithm changes in a year (I believe this was 2009 or 2010.)
It’s too often when a company is so concerned about running their web business that the one thing they forget about or put off is actually the very thing that makes the business…the WEBSITE. While you may have built a great website 5 years ago…guess what? Yes…it’s outdated. When was the last time you read your website? Looked at your most popular products? Made sure all font, color scheme, etc is the same?
According to a new study, the internet is expected to deliver almost a quarter of global retail sales by 2015. Are you currently selling internationally? If you’re not, it’s time to start putting a plan and strategy together and figure out how you will ship your items abroad, what services to use, how to price your shipping and much more when it comes to global shipping.
One practice that may really go under the radar as a great marketing strategy and as a great business strategy is actually acquiring a property on the web that is the same or relative to your business. There are millions of websites and blogs that have a small to large size audience and you may be able to purchase this web property. Never thought of that, huh?
Being an internet retailer, by now, you should know the different types of holiday shopper that exist out there. Let’s analyze the different types of holiday shoppers out there that visit our websites during the holiday season. We can all agree that online shoppers differ from physical retail shoppers for the obvious reasons.
