Posted May 1st, 2012
by Pablo
What big brand that you know doesn’t have a Facebook page? What about a Twitter page? Let me ask you think. Look at your top competitors in your space, which of them do not have social media presence? Your answer should be, “they all have it.”
There is a reason why there is so much buzz behind social media, because it works. Almost every American consumer, you may even say international now that it’s 2012, has access and interacts through social channels. As companies building brands, we want to engage this way. Actually, brands have probably been wishing for years for this revolution. However, of course, you have those that think the word of mouth is too powerful through these social channels and negative press can be as bad as it has been in history for any one company.
eMarketer reports, “Executives who said their companies had established an extensive social media presence reported a return on investment that was more than four times that of companies with little or no social network engagement activity.”
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Tags: social media marketing, social media roi Posted in Social Media For eCommerce
Posted April 23rd, 2012
by Pablo
So, you’ve set up your Twitter account because ‘it’s the thing to do’ and now you’re just starting to put links to product pages and tweeting really just about anything and everything to do with your business/website. What’s the point of this? Why isn’t this helping? Why doesn’t anyone respond to any of the tweets? These are questions all people who start a Twitter account and new to Twitter ask themselves (I should say companies as well, of course.)
You can leverage Twitter and more than leverage it; it NEEDS to be part of your social media strategy. Hopefully, if you’re not JUST starting your ecommerce business, you have a social media strategy.
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Tags: how to use twitter, tweet, twitter Posted in Social Media For eCommerce
Posted April 9th, 2012
by Pablo
We came across a great infographic today on how advertisers (companies and individuals) are using the largest social network, Facebook, to advertise and promote their services/products/brands.
Are you currently running advertising on Facebook? We wrote about the different ways to advertise on Facebook for ecommerce. There are different ways you can actually advertise and promote on Facebook. What this infographic provides us is some good statistics of what methods, etc advertisers are using in their Facebook advertising strategies.
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Tags: facebook advertising, facebook marketing Posted in Social Media For eCommerce
Posted March 14th, 2012
by Pablo
If you’re an internet retailer and looking to drive traffic to your website or looking to build or boost your brand, Facebook is a hub that creates endless opportunity for you. Facebook can not only drive endless traffic to your website but consumer engagement.
While advertising on Facebook can be costly, that can be determined by the budget you can allocate to your online marketing for social media and also by measuring ROI (return on investment) from this particular channel.
There are 4 ways to really advertise on Facebook when it comes to consumer engagement and trying to drive traffic back to your ecommerce website (or brand it.)
DOMAIN STORY: Domain stories are used for advertisers to drive traffic from Facebook back to their websites. This can be very powerful but you have to make sure you carefully watch these campaigns as they are costly and want to make sure you are converting (as with any other paid channel, of course.)
From Mashable: How domain sponsored stories work: A visitor comes to your site while logged into Facebook and Likes your site. This action generates a story into News Feed, such as “Jane likes X site.” Sponsoring such stories increases the visibility for these kinds of posts, either in the News Feed or on the sidebar.
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Posted in Social Media For eCommerce
Posted March 8th, 2012
by Roger McGershen
If you don’t follow the ‘web world,’ then maybe you haven’t heard of Pinterest yet. BUT, if you do follow it and are on top of your social media marketing (and online marketing) you must’ve heard of Pinterest by now and what it is.
WHAT IS PINTEREST?
To put it in simple terms, Pinterest is a virtual pinboard. It’s simple as that. It lets you organize and share photos based on topics of whatever you want. People are beginning to use Pinterest to organize their homes, their weddings and basically anything and everything under the sun.
HOW DO PEOPLE ENGAGE ON PINTEREST?
People can engage on the social platform in several ways. If you go right now to www.pinterest.com, you’ll see a virtual pinboard with comments from users and likes.
LIKES: Users can like images “PINNED” by you.
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Posted in Social Media For eCommerce
Posted February 9th, 2012
by Pablo
As internet retailers, it’s a constant battle to keep up with what is being said about our website (brand) on the web. As social media rolled around, that all changed. The conversation went from being on the street to literally all over the web from consumers talking about you on review websites, to tweeting about you or even adding a Facebook status update about an experience with your brand, a product they bought from your website, etc.
It’s very important to measure sentiment on the internet of your brand / company. Are people saying good things about you? Are people saying bad things about you? Are your marketing efforts paying off in a positive way? If you have an online reputation management campaign, is it working effectively? These are all questions you have to be asking yourself as your company grows and as an internet retailer, on the web, you know, image is everything.
So, how can you have a grip on what is being said about you? Here are some tools to help you figure that out and see the big picture.
SOCIAL MENTION: Social mention is an online web based tool that analyzes content from around the web including blogs, tweets, comments, images, video and much more. This gives you actual stats on sentiment around the web and also other metrics which are just cool
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Posted in Social Media For eCommerce
Posted February 7th, 2012
by Roger McGershen
As if you didn’t have enough to worry about with your own ecommerce website, guess what? Now you have to worry about making sure you have an effective Facebook page for your company/website. Yes. Facebook matters more and more each day as users connect with friends AND brands. If you’re not active on Facebook, you’re missing on potential customers and a potential conversation about your business or products you sell.
Brands and and business are in a constant struggle to figure out how to really leverage a Facebook fan page or get more fans and likes to their pages, stories, etc.
So, how can you create an awesome effective fan page for your ecommerce business? Is there a formula?
BRAND YOUR URL: If you have a facebook fan page that is www.facebook.com/fh87867fh then you’re already hurting brand wise. Make sure you set up your Facebook vanity URL to make it easiers for consumers to find you. This should be www.Facebook.com/yourbrand. Before you had to have at least 25 fans or likes to set this up, now it’s open to anyone as soon as you get a username.
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Posted in Social Media For eCommerce
Posted January 12th, 2012
by Pablo
We know and understand how important social sharing means for our content. As the web expands, that also means that search engines (specifically Google) will start using various signals from different channels to make sure they are ranking the most authoritative sites on the web or making sure the best possible piece of content for a query is being served to its searchers. At the end of the day, that’s what will make Google the best product possible, the quality of its search results.
However, this post isn’t about Google but as always, you must understand everything ties in together as an online marketing strategy.
When you have a good piece of content, you want to get the most exposure and user engagement as possible. This means people will share your content on Facebook, Twitter, like a post on your Facebook page, retweet your tweet and so on.
Should I post in the morning? Should I post after people come from lunch? Wait…what about the different time zones? Are weekend’s not good days to post? What about on a Monday when everyone is just settling in? These are all questions we constantly ask ourselves as marketers to really try to get the most of our content from the social networks.
KISSmetrics released a great infographic that details the data on social media and statistics about shared content, when we should post, etc. To have the most amount of exposure is really all about your current social media position as well as timing.
Some of the key highlights from this info graphic that you should really pay close attention are the following:
*The best time to tweet is 5PM EST (U.S. time)
*1 to 4 tweets per hour is ideal
*The best days to tweet are midweek and weekends
*The best day to share on Facebook is Saturday
*the best time to share on Facebook is noon (Eastern Standard time, U.S.)
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Posted in Social Media For eCommerce
Posted December 22nd, 2011
by Rafael Solorzano
If you’re starting to grow a Twitter following, good for you! As one of the fastest growing and largest social network, Twitter can really benefit your brand and help drive traffic and sales to your ecommerce business. The question many online retailers have is, “how do we actually use Twitter and why?”
Let’s list some of the ways you can use Twitter and what you can do on your Twitter account to keep gaining traction and actually make it useful for your ecommerce business.
Deals and Sales Tweets: Consumers are online and shop online for one main reason, because most likely the product they saw in a store or down the street can be and should most likely be found for a better price on the internet. If you have a consumer following you on Twitter, that consumer is most likely interested in other things you carry if not the same product they purchased. Sales and deals Tweets helps the consumer keep updated with specials you have on your website.
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Posted in Social Media For eCommerce
Posted December 16th, 2011
by Pablo
If you’re an ecommerce company and you want to be in business for the long haul, not only do you have to really start pushing your marketing efforts to boost sales, but an underrated aspect of marketing for ecommerce start-ups is to concern their business with marketing.
However, the landscape of branding, both offline and online, has drastically changed in the past few years. Once the internet became as social as it has, starting really with Myspace, companies knew there was a great opportunity to really reach their followers or target audience. This was also a sign for brands to make sure to follow what’s going on and get involved in the conversation, especially if it was a negative conversation about their own brand.
AYTM Market Research has put out one of the best infographics that details how branding and social media go together in today’s web. The interaction by users between brands and users is as high as ever and will continue to increase as more information is shared through social channels.
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Posted in Social Media For eCommerce
