Posted April 16th, 2012
by Pablo
If you’re not using video in your online marketing strategy, you’re leaving a huge element of exposure and driving traffic back to your website out of the equation. I’m not so sure you can even say you have an online marketing strategy in 2012 if it does not include video. If you do have an internet marketing strategy and it DOES NOT include video…I think as you’re reading this right now you’ll start noting that you need to have one and it needs to be done as soon as possible.
If you do have video on your website you need to make sure they are all uploaded to YouTube as it’s the main search engine for video. The traffic on YouTube is enormous and the possibility for exposure (views) is tremendous.
So, how do you rank your video well on YouTube and try to get the most views possible?
INCLUDE KEYWORDS IN YOUR TITLE AND DESCRIPTIONS.
As in your website pages, keywords play a crucial role in video as well. Make sure you are creating titles and descriptions for your videos just as you would on your pages to optimize them for the search engines. Remember, with video, you are essentially doing the same thing! Creating good and relevant title and description tags so they rank well not only on YouTube but also in the search engine (GOOGLE) as universal search has rolled in for a few years now.
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Tags: seo for video, video ranking, video seo, youtube Posted in Online Video, SEO for eCommerce
Posted March 27th, 2012
by Pablo
One of the key basic elements of ranking well in the search engines for your desired keywords depend on your META TAGS. Back in the day, Meta Tags were everything. I can still remember the days where given the right meta tags and using the same keyword a few times within your content you could rank well…that’s for those of us who have been doing search engine optimization that long.
The question still remains for many in SEO but also those who are just starting to build a website with SEO in mind. DO META TAGS STILL MATTER?
ARE META TAGS STILL RELEVANT FOR SEO?
Yes. Meta tags still play a vital role for search engines to understand the main topic / subject of that pages’ theme. While search engine algorithms keep getting smarter and have come a long way, they still depend on human direction in terms of content. By human direction, I mean the algorithm still uses these tags and content on the page to rank pages based on relevancy.
WHICH META TAGS STILL MATTER?
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Tags: meta tags, seo, website optimization Posted in SEO for eCommerce
Posted March 19th, 2012
by Pablo
The cat and mouse game continues between Google and SEOs or those who game the engine to rank higher for keywords. While we hear very often of algorithm changes from Google, this announcement was made by the famous Googler, Matt Cutts, at the SXSW conference.
WHAT IS SEO OVER-OPTIMIZATION?
Over SEO optimization of a website is basically any time you try to ‘game’ the search engine by using strategies such as keyword stuffing. Google hasn’t come out with a definite definition of how or why you are over-optimizing your website.
Hopefully in the coming weeks we’ll see a more clear cut answer or guidelines of what they are looking for when it comes to over-optimized websites.
WHEN WILL THE OVER SEO OPTIMIZATION PENALTY GO INTO EFFECT?
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Posted in SEO for eCommerce
Posted March 15th, 2012
by Pablo
OK- well there is no historic announcement on SEO but there is a historic announcement in the way Googles search will work. Of course, this is a huge announcement because Google will use ‘semantic’ search to really give a better search experience to the user.
WHAT IS SEMANTIC SEARCH?
Semantic search seeks to improve search accuracy by understanding searcher intent and contextual meaning of terms as they appear in searchable data space. Semantic search is used to generate more relevant results. (from Wikipedia.)
The story about Google’s big search change really got big buzz today from the story the Wall Street Journal did.
WHAT ARE SOME EXAMPLES OF HOW THIS WILL ACTUALLY IMPACT SEARCH RESULTS?
a search for “Lake Tahoe” will produce “key attributes” that Google knows about the lake, including its altitude, location, salt content and average temperature. The query “What are the 10 largest lakes in California?,” meanwhile, would yield an answer instead of just links to relevant sites. (from Mashable.)
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Tags: google, google algorithm, search change, search engine optimization, seo google change Posted in SEO for eCommerce
Posted February 1st, 2012
by Pablo
There is nothing more important for search engine optimization in ecommerce than having the basic fundamentals in place. When you launch your ecommerce website or as you grow your website and start your journey on becoming an established Internet retailer, SEO will play a huge role in your success.
Let’s list the 5 ecommerce seo fundamentals for your website which will lead to more traffic.
1. Choosing the right keywords: One of the core basic fundamentals of SEO is the use of keywords. Keywords are the holy grail to SEO and basically without using the right keywords, you’re doomed from the start. Do your keyword research for each important page and products on your website. Make sure the content is adequate and not ‘thin.’
2. Unique Meta Tags: Meta tags still play a huge role in SEO. While some may think they carry no weight (and maybe the keyword tag is dead) Google and other engines place heavy focus on Title and Description tags. These tags really help the engines for relevance. For every page, make sure your title tag and description tag are unique and carry the most important keywords of that specific page.
3. Search Engine Index: As basic as it may sound, of course, you need to make sure the search engines are able to crawl and index your website. The best way to do this is by creating an html or xml sitemap to ensure it crawls and indexes every possible page on your website. While the engines may not index every single page for one reason or another, its crucial they do index your most important pages and best sellers so make sure that is happening. Sign up to Google Webmaster tools.
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Posted in SEO for eCommerce
Posted January 9th, 2012
by Pablo
Google has announced some changes made to the algorithm. These changes in the search algorithm are toward search quality, of course. One thing to keep in mind is if you are doing the SEO (search engine optimization) for your website, do not just follow what changes are being made or “follow” the algorithm as changes happen almost daily at Google.
It’s important to keep at it with the basics which include, but not limited to:
-Good clean on page optimization
-Authoritative link building
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Posted in SEO for eCommerce
Posted December 27th, 2011
by Pablo
Search engine optimization (SEO) is something all ecommerce / online retailers place heavy focus on. The one thing about SEO is that sometimes we try to do too much. Why? We want as much traffic as possible to our website. Well, guess what? If you look at your business, it’s almost guaranteed that 10-15 of your products are the ones that most likely make 90% of your business.
So, what is the best SEO strategy to better rankings? We can go into hours of writing to really create a best SEO strategy for your business as search engine optimization is as complex as it’s ever been. There are hundreds of signals that Google uses and they literally change almost every day! YES! That is a fact.
Don’t concern yourself so much trying to follow the algorithm, as again, as stated above, it changes daily so it’s like fighting an ever changing tide.
The best SEO strategy is a well, diverse strategy on the PAGES THAT ACTUALLY MATTER. This begins with the following below.
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Posted in SEO for eCommerce
Posted November 18th, 2011
by Pablo
As you may know, every year, Google makes many changes to its search algorithm. Its goal is to provide the best search experience possible and combat spam or irrelevant websites from its search. Over the past few years, Google has been a little bit more transparent in terms of announcing algorithm changes and explaining some of the changes that go into its change.
This new Google update specifically addresses things such as page titles, snippets and specific ranking changes.
Let’s list the new Google algorithm changes in the search index: (as listed on Googles Webmaster Blog)
• Cross-language information retrieval updates: For queries in languages where limited web content is available (Afrikaans, Malay, Slovak, Swahili, Hindi, Norwegian, Serbian, Catalan, Maltese, Macedonian, Albanian, Slovenian, Welsh, Icelandic), we will now translate relevant English web pages and display the translated titles directly below the English titles in the search results. This feature was available previously in Korean, but only at the bottom of the page. Clicking on the translated titles will take you to pages translated from English into the query language.
• Snippets with more page content and less header/menu content: This change helps us choose more relevant text to use in snippets. As we improve our understanding of web page structure, we are now more likely to pick text from the actual page content, and less likely to use text that is part of a header or menu.
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Posted in SEO for eCommerce
Posted October 13th, 2011
by Pablo
For web marketers, tools for search engine optimization are one of the important things that they need in order to be effective at the work they do. Fortunately, Google offers quite a number of SEO tools that these web marketers can use in order to maximize search engine optimization.
Google Analytics
Google Analytics is considered way up in rank when compared to other Google free tools. This tool, together with Google’s Keyword Tool, are known as Google’s Core Tools when it comes to SEO analytics. Google Analytics provides not only a free analytics solution to web marketers; it offers easy-to-implement solutions, as well. This tool also allows a web marketer to connect natural searches and sales to the entry page and to the keyword.
Google Keyword Tools
Like Google Analytics, the Keyword Tool that Google offers for free is also considered a Core SEO analytics tool. This particular tool provides users with a window by which keywords, or key phrases, will be the most advantageous to use.
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Posted in SEO for eCommerce
Posted October 4th, 2011
by Pablo
SEO, or Search Engine Optimization, is a way of improving a website’s visibility in Google or other search engines. This visibility is best achieved in an unpaid or natural manner. By visibility, it means that the website is included in the first page of a search result.
What SEO Does
Search Engine Optimization helps a website attract more visitors. SEO could target various kinds of searches, which include local, academic, image or video search. It could also target industry-specific search and news search. SEO is also a marketing strategy that figures out how a search engine works, what types of searches people do on the Internet and which search engines are preferred by people. Part of the SEO tactic is to promote a site in order to increase its inbound links, also known as backlinks.
Test Your Website’s SEO
Testing your SEO cannot be carried out in an instant. SEO testing needs to be serially run. This is because Google filters through everything before any impact can be measured. What makes it more difficult is the time lag, meaning that once a change has been made, you must wait for the webpage to be re-indexed, re-spidered and re-ranked by the various search engines. Only then can search engine visitors get to the website in statistically significant numbers.
Added to the already difficult process of SEO testing is the fact that Google results are personalized according to the search history of a user, along with his geographic location (through IP address) and the data center that is accessed.
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Posted in SEO for eCommerce
