If you are an active player in the PPC space, you must notice that the search marketing aspect of the SERPs get more competitive. This may not always be the case if your niche is already an expensive niche to bid on keywords, but for the most part, youâ€™ll notice more competitors in your industry year over year.
Googles PPC revenue was up by 28% last quarter which means pay per click spending is up. Not only does this mean that there may be more competitors but PPC prices have also gone up by the engine due to more competition and well…Google able to do so.
During the holidays, donâ€™t expect things to get any easier or cheaper in terms of pay per click competition. At the end of the day, thatâ€™s what PPC is. You are competing against your competitors to get that person to enter your website. Who will have the more appealing ad? How do you make your ad more appealing? What are customers looking for in an ad?
Want to know how competitive keywords are in Google Adwords for paid search? See the new feature on Googles KEYWORD TOOL that allows you to see how competitive a keyword is.
If you advertise in Google Adwords (if youâ€™re a pay-per-click advertiser,) itâ€™s important that while youâ€™re doing your keyword research you understand the competitive nature of the keywords. How competitive a keyword is can tell you a lot about the market for that niche and information like knowing that a competitive keyword will cost more money to bid on.
Get tips on how to get more clicks and views on your Google Adwords ads for Ecommerce. This post will give you tips and insight on how to create the ads that will capture the most amount eyes. Enhance and optimize your pay per click ads today!
As a Google Adwords advertiser, one of your main goals of your campaign is to get as many clicks as possible to your ads. Sure, the more people click on your ads, the more money you are spending, but it is also more business you are generating. It is also important to understand that the more clicks you get, or let me say, the better your click through rate on each ad, the lower you may pay for the click versus what your competitor is paying.
Over the years, Google has really enhanced the paid search side of the engine. Go ahead and search for any keyword now. Youâ€™ll notice how some ads are a lot more â€˜optimizedâ€™ or seem to have a lot more features than others.This will attract more eyes thus converting into user clicks.
What can you do to optimize your ads and get the most clicks possible in Google?
AdWords Campaign Experiments (ACE) lets you run split tests (experiments) for a campaign. These tests help you measure the impact of changes to keywords, bids, ad groups, and placements before you apply them to all auctions. Are you currently testing your bids in your Google Adwords campaigns? One keyword can boost your business via traffic and boost of sales.
Google Adwords is one of the most powerful marketing tools that we can use to drive traffic to our websites and build a business. The one thing about using Adwords or pay-per-click in general is the fact that many small to large size businesses realize that in order for pay-per-click (search marketing) to be effective, there must be a positive ROI (return on investment) in the campaign.
Set up your Google Adwords bidding experiment in the Adwords platform to see if higher bidding will mean more clicks and conversion rates for your website:
One of the most important metrics to look at in the Google Adwords Pay-Per-Click campaign is what position your ad is averaging. Do you know which Google ad position drives the most traffic and converts best? Here we look at some quick metrics that Google has put out in the Inside Adwords blog.
If youâ€™re a Google Adwords advertiser, there are certainly many metrics to look at in order to create the most successful campaign possible. Iâ€™m sure we can all agree by not doing things right in a Pay-Per-Click campaign, we can spend a lot of money very fast without any return on investment.
One of the most important factors that will make a big impact on your PPC campaign which will greatly impact your clicks and sales is what position your ad is showing in the search results.
If youâ€™re a Google Adwords advertiser, there are always ways to improve your paid search performance. As much as the success of a campaign is about choosing the right keywords and having a very good landing page, ads are very important to the success of a campaign.
In the Google Adwords blog, they have a great post which outlines five ways to improve your Adwords ad performances. Iâ€™ll stress this point again. Optimizing your ads is just as important as anything else in your campaign.
1. Enable Sitelinks
If you donâ€™t know what sitelinks are, they are the links that show up on the bottom the text ads. You only see these currently in ads showing at the top of Google results. There is now an extension inside the Adwords platform that allows you to turn this feature on. Again, it will only display if you show in the top result and can help drive traffic to the right landing pages. Google claims advertisers see a 30% increase in clicks with this feature!
Amazon Product Ads may be a great way to drive traffic and boost sales for your eCommerce website. Amazon Product Ads features your product in Amazon product listings which can have thousands of pageviews.
At Fortune3, we always want our eCommerce merchants to get the most possible exposure to their eCommerce site and increase their web traffic which is any of our customers concerns.
While search engine optimization and search engine marketing such as using Google Adwords (among social media channels) are still the â€˜kingâ€™ ways to drive traffic to your website, you may be able to drive more traffic and boost sales using Amazon product ads.
If you look at Amazon, it has an incredible amount of traffic, and while the cost of selling on Amazon is incredibly expensive (that was the downfall of eBay,) advertising on Amazon can be a great channel for eCommerce merchants to get the exposure they need. Granted you may need a separate budget for a campaign like this and you have to make sure that you can have a positive return on investment for a campaign of this sort.
If you are running a PPC (pay-per-click) campaign, one key element to keep in mind of course, besides keywords, is who you are targeting. Based on who you are targeting, you can expand your PPC campaign to target certain demographics to better optimize your campaign and make it more targeted.
The keywords research process is always based around our products and what our e-commerce websites have to offer. Nevertheless, itâ€™s important to keep in mind, for keyword research AND ad copy to know who we are targeting.
Here is a list of demographic information you should consider (this also goes beyond PPC campaigns):
If you havenâ€™t heard the news yet (of course you have!) the search alliance between BING and YAHOO has already taken place in the organic side of things but now, moving into October, weâ€™ll see the search merge into the pay-per-click side of things. Iâ€™m particularly excited about managing two engines under one platform and will definitely see a rise in market share. This can benefit (or NOT) those who are currently only advertising in one or the other engine for now.
A recent study by the firm GroupM Search has determined that advertisers can see a hike in CPC rates once the PPC merge goes into effect of up to 78%! This can be incredibly daunting for those who are already in niches that have high CPC rates as it is.
Reported on DailyFinance.com:
“The industry has long known the variances of performance between Yahoo and Bing. What we found and what we believe has the biggest material impact for advertisers are the vastly different competitive sets between the two,” said Chris Copeland, CEO of GroupM, in a statement. “When you put such a large set of new advertisers of varying sophistication into the mix, you are going to see a less stable CPC [cost-per-click] marketplace.”
If youâ€™re running your Pay-Per-Click marketing on your own without outsourcing PPC to a professional qualified company, you must be testing and keep changing things all the time unless you yourself are very familiar with PPC and know the ins and outs. Many small business who choose not to outsource their PPC to professionals can lose very quick if they arenâ€™t sure of what they are doing. You can literally go through hundreds of dollars in minutes in some instances.
As Google Adwords is the driving force behind the monster that is Google, they are always trying to find ways to help advertisers gain more insight to optimize their campaigns. Google has just introduced Google Adwords Small Business Center which looking at it, seems like a great resource for those individuals and small business owners that are starting out in pay-per-click marketing.