Remember the days when you used to go crazy about wondering or trying to rank well for products in Google Shopping? Ranking well in Google Shopping was an amazing way to generate lots of good traffic that could convert well , given you had competitive pricing, of course.
Well, now it may be easier to get exposure through Google Shopping â all you have to do is âŠ. Pay Google.
In order to start your product listing campaign (or ads,) you need to be set-up in Google Adwords.
Depending on how long youâve had an internet based business, or not, youâd know and understand the increasing cost in Pay-Per-Click ads. A few years back, any business starting up can get in the game by creating a website and throwing up ads, within a few hours you were live and had access to the world via search. Are those days over? Many believe so – In terms of actually scaling and competing against the big boys.
CAN YOU STILL COMPETE IN PAID SEARCH?
The simple answer is yes. Although paid search has become way more competitive in the past 2-3 years due to the nature of the ever-expanding web and competitors, paid search (PPC,) has become more expensive making it harder for new players to compete.
ARE ALL COST-PER-CLICK UP?
The simple answer to this is NO. Not every single advertiser has seen rates go up. For the most part, yes, but in certain niches, CPC prices are still very affordable allowing new players to compete well in the market and start a business just from driving traffic from paid search.
Adwords is an amalgamation of two words – advertisement and word. This cost effective combination is what drives e-commerce. The Google Adwords works on the formula of text based ads, which are placed on ecommerce websites to appear in search results. It offers targeted customers approach by letting online searchers land on right page at the right time.
This love affair between e-commerce and Google Adwords is pretty fascinating. Google helps e-commerce websites to achieve marketing targets by making the presence of relevant commodity more visible. You should make concerted efforts in order to make your e-commerce website more functional while employing certain techniques.
Here are 5 most essential things you should know about Google Adwords and Ecommerce:
1. Target Audience
The main aim of marketing is to target the right audience. This is the foremost task in order to understand and cater to them. The reach is far greater with the goggle adword appearing in most of the sponsored search results placing you on the top rather than in organic search.
One of the biggest mistake if not the biggest mistake any advertiser can make that that has pay-per-click (PPC) campaigns is create a campaign and leave it as is. âMy campaign is fine, it converts for us.â You might hear the small to medium size business owner say that as they work on their own campaign and too busy to really analyze and dig deep into the numbers.
Letâs look at some ways that can help you optimize (IMPROVE) your PPC campaign:
AVOID BROAD MATCH KEYWORDS
There are three ways you can bid on keywords, they can be broad match, phrase match or exact match. What do these mean? Just as the words suggest. One mistake many advertisers do is bid on keywords that are broad and leave them as âbroadâ terms when setting them up in the search engines.
For example, letâs say you have an ecommerce website that sells socks. Now, you want to drive as much traffic to your yellow socks section (category,) etc.
If youâre a Google Adwords advertiser and you have some keywords in the top spot that are of medium or high search volume, you know the significance of having an ad in the top position. Not only will it drive more traffic to your website, but of course, it will turn into more sales.
Now, you can set up Google Adwords to make sure your top keywords stay on top or get the top position by setting up automated rules for top of page bidding.
To create this rule:
If youâre a Google Adwords advertiser or have searched for products in Google, you would notice there are more product ads now displayed in paid search. This applies to both the top positioned ads as well as the first 2 to 3 positions on the right hand side of Googles search. Product ads are key because they tend to have a better CTR (click through rate) than regular text ads.
Whatâs great about the improved product ads in Googles paid search is that now you can grab a top position and not have to be the only advertiser (well this is good for those who are on a budget) bidding for top position because the product ads are from different advertisers, not just one. Again, product ads tend to have a better click through rate which will get you more traffic if you opt in to product ads!
If you are an active player in the PPC space, you must notice that the search marketing aspect of the SERPs get more competitive. This may not always be the case if your niche is already an expensive niche to bid on keywords, but for the most part, youâll notice more competitors in your industry year over year.
Googles PPC revenue was up by 28% last quarter which means pay per click spending is up. Not only does this mean that there may be more competitors but PPC prices have also gone up by the engine due to more competition and well…Google able to do so.
During the holidays, donât expect things to get any easier or cheaper in terms of pay per click competition. At the end of the day, thatâs what PPC is. You are competing against your competitors to get that person to enter your website. Who will have the more appealing ad? How do you make your ad more appealing? What are customers looking for in an ad?
Want to know how competitive keywords are in Google Adwords for paid search? See the new feature on Googles KEYWORD TOOL that allows you to see how competitive a keyword is.
If you advertise in Google Adwords (if youâre a pay-per-click advertiser,) itâs important that while youâre doing your keyword research you understand the competitive nature of the keywords. How competitive a keyword is can tell you a lot about the market for that niche and information like knowing that a competitive keyword will cost more money to bid on.
Get tips on how to get more clicks and views on your Google Adwords ads for Ecommerce. This post will give you tips and insight on how to create the ads that will capture the most amount eyes. Enhance and optimize your pay per click ads today!
As a Google Adwords advertiser, one of your main goals of your campaign is to get as many clicks as possible to your ads. Sure, the more people click on your ads, the more money you are spending, but it is also more business you are generating. It is also important to understand that the more clicks you get, or let me say, the better your click through rate on each ad, the lower you may pay for the click versus what your competitor is paying.
Over the years, Google has really enhanced the paid search side of the engine. Go ahead and search for any keyword now. Youâll notice how some ads are a lot more âoptimizedâ or seem to have a lot more features than others.This will attract more eyes thus converting into user clicks.
What can you do to optimize your ads and get the most clicks possible in Google?
AdWords Campaign Experiments (ACE) lets you run split tests (experiments) for a campaign. These tests help you measure the impact of changes to keywords, bids, ad groups, and placements before you apply them to all auctions. Are you currently testing your bids in your Google Adwords campaigns? One keyword can boost your business via traffic and boost of sales.
Google Adwords is one of the most powerful marketing tools that we can use to drive traffic to our websites and build a business. The one thing about using Adwords or pay-per-click in general is the fact that many small to large size businesses realize that in order for pay-per-click (search marketing) to be effective, there must be a positive ROI (return on investment) in the campaign.
Set up your Google Adwords bidding experiment in the Adwords platform to see if higher bidding will mean more clicks and conversion rates for your website: