One of the biggest mistake if not the biggest mistake any advertiser can make that that has pay-per-click (PPC) campaigns is create a campaign and leave it as is. âMy campaign is fine, it converts for us.â You might hear the small to medium size business owner say that as they work on their own campaign and too busy to really analyze and dig deep into the numbers.
Letâs look at some ways that can help you optimize (IMPROVE) your PPC campaign:
AVOID BROAD MATCH KEYWORDS
There are three ways you can bid on keywords, they can be broad match, phrase match or exact match. What do these mean? Just as the words suggest. One mistake many advertisers do is bid on keywords that are broad and leave them as âbroadâ terms when setting them up in the search engines.
For example, letâs say you have an ecommerce website that sells socks. Now, you want to drive as much traffic to your yellow socks section (category,) etc.
If youâre a Google Adwords advertiser and you have some keywords in the top spot that are of medium or high search volume, you know the significance of having an ad in the top position. Not only will it drive more traffic to your website, but of course, it will turn into more sales.
Now, you can set up Google Adwords to make sure your top keywords stay on top or get the top position by setting up automated rules for top of page bidding.
To create this rule:
If youâre a Google Adwords advertiser or have searched for products in Google, you would notice there are more product ads now displayed in paid search. This applies to both the top positioned ads as well as the first 2 to 3 positions on the right hand side of Googles search. Product ads are key because they tend to have a better CTR (click through rate) than regular text ads.
Whatâs great about the improved product ads in Googles paid search is that now you can grab a top position and not have to be the only advertiser (well this is good for those who are on a budget) bidding for top position because the product ads are from different advertisers, not just one. Again, product ads tend to have a better click through rate which will get you more traffic if you opt in to product ads!
If you are an active player in the PPC space, you must notice that the search marketing aspect of the SERPs get more competitive. This may not always be the case if your niche is already an expensive niche to bid on keywords, but for the most part, youâll notice more competitors in your industry year over year.
Googles PPC revenue was up by 28% last quarter which means pay per click spending is up. Not only does this mean that there may be more competitors but PPC prices have also gone up by the engine due to more competition and well…Google able to do so.
During the holidays, donât expect things to get any easier or cheaper in terms of pay per click competition. At the end of the day, thatâs what PPC is. You are competing against your competitors to get that person to enter your website. Who will have the more appealing ad? How do you make your ad more appealing? What are customers looking for in an ad?
Want to know how competitive keywords are in Google Adwords for paid search? See the new feature on Googles KEYWORD TOOL that allows you to see how competitive a keyword is.
If you advertise in Google Adwords (if youâre a pay-per-click advertiser,) itâs important that while youâre doing your keyword research you understand the competitive nature of the keywords. How competitive a keyword is can tell you a lot about the market for that niche and information like knowing that a competitive keyword will cost more money to bid on.
Get tips on how to get more clicks and views on your Google Adwords ads for Ecommerce. This post will give you tips and insight on how to create the ads that will capture the most amount eyes. Enhance and optimize your pay per click ads today!
As a Google Adwords advertiser, one of your main goals of your campaign is to get as many clicks as possible to your ads. Sure, the more people click on your ads, the more money you are spending, but it is also more business you are generating. It is also important to understand that the more clicks you get, or let me say, the better your click through rate on each ad, the lower you may pay for the click versus what your competitor is paying.
Over the years, Google has really enhanced the paid search side of the engine. Go ahead and search for any keyword now. Youâll notice how some ads are a lot more âoptimizedâ or seem to have a lot more features than others.This will attract more eyes thus converting into user clicks.
What can you do to optimize your ads and get the most clicks possible in Google?
AdWords Campaign Experiments (ACE) lets you run split tests (experiments) for a campaign. These tests help you measure the impact of changes to keywords, bids, ad groups, and placements before you apply them to all auctions. Are you currently testing your bids in your Google Adwords campaigns? One keyword can boost your business via traffic and boost of sales.
Google Adwords is one of the most powerful marketing tools that we can use to drive traffic to our websites and build a business. The one thing about using Adwords or pay-per-click in general is the fact that many small to large size businesses realize that in order for pay-per-click (search marketing) to be effective, there must be a positive ROI (return on investment) in the campaign.
Set up your Google Adwords bidding experiment in the Adwords platform to see if higher bidding will mean more clicks and conversion rates for your website:
One of the most important metrics to look at in the Google Adwords Pay-Per-Click campaign is what position your ad is averaging. Do you know which Google ad position drives the most traffic and converts best? Here we look at some quick metrics that Google has put out in the Inside Adwords blog.
If youâre a Google Adwords advertiser, there are certainly many metrics to look at in order to create the most successful campaign possible. Iâm sure we can all agree by not doing things right in a Pay-Per-Click campaign, we can spend a lot of money very fast without any return on investment.
One of the most important factors that will make a big impact on your PPC campaign which will greatly impact your clicks and sales is what position your ad is showing in the search results.
If youâre a Google Adwords advertiser, there are always ways to improve your paid search performance. As much as the success of a campaign is about choosing the right keywords and having a very good landing page, ads are very important to the success of a campaign.
In the Google Adwords blog, they have a great post which outlines five ways to improve your Adwords ad performances. Iâll stress this point again. Optimizing your ads is just as important as anything else in your campaign.
1. Enable Sitelinks
If you donât know what sitelinks are, they are the links that show up on the bottom the text ads. You only see these currently in ads showing at the top of Google results. There is now an extension inside the Adwords platform that allows you to turn this feature on. Again, it will only display if you show in the top result and can help drive traffic to the right landing pages. Google claims advertisers see a 30% increase in clicks with this feature!
Amazon Product Ads may be a great way to drive traffic and boost sales for your eCommerce website. Amazon Product Ads features your product in Amazon product listings which can have thousands of pageviews.
At Fortune3, we always want our eCommerce merchants to get the most possible exposure to their eCommerce site and increase their web traffic which is any of our customers concerns.
While search engine optimization and search engine marketing such as using Google Adwords (among social media channels) are still the âkingâ ways to drive traffic to your website, you may be able to drive more traffic and boost sales using Amazon product ads.
If you look at Amazon, it has an incredible amount of traffic, and while the cost of selling on Amazon is incredibly expensive (that was the downfall of eBay,) advertising on Amazon can be a great channel for eCommerce merchants to get the exposure they need. Granted you may need a separate budget for a campaign like this and you have to make sure that you can have a positive return on investment for a campaign of this sort.