So today, we’re going to give you a real broad overview of different ways you can use video to create more sales for your website. Â If you’re consistent with your production, you’ll be okay.
If you need some ideas for getting started, here are a few:
1. Â Host the Video on Your Site (If Possible)
This isn’t a must, but it helps you a ton if you can do it. Â When you use embedded YouTube videos, that gives people another way to click off of your website. Â Plus, if you can host the video yourself, you can reap more SEO benefits from doing so.
2. Â If You Put a Video on Your Home Page…
Which is a good idea, there are a couple of things you can do to make sure it converts well. Â For one, do not feature you or your employees. Â That’s a great video for the about page, which is where people want to go when they’re ready to get to know you more.
On the home page, it works best to feature some of your main products and the benefits they offer, or customer testimonials discussing the results they’ve been able to achieve with the help of your product. Â That’s going to connect with your customers and give them a reason to buy from you versus the other guy.
3. Â Add Video to Your Landing Pages & Product Pages
Unbounce performed a study which showed adding a video to a page increased the page’s conversion rate from 6.5% to 11.0%. Â Your individual results will vary, but the point is clear: Â adding video increases your conversion rate.
4. Â Add a Video to Your E-mail Signature
Videos get clicked more often than anything else, so why not add them to your e-mail signature? Â When you follow-up with various customers, they’ll have a reason to check your site out and learn more, which increases your sales.
5. Â Put Video in Your Blog – And Add a Transcript
Diverse content in your blog increases reader interest. Â And when you write out a text transcript, that increases your SEO benefit because you have additional content at your blog. Â Plus, for people who don’t want to watch a video, you have some nice text in place for them to read instead.
6. Â Create How-Tos
Just like the title of this article, creating video how-tos offer a ton of value to your customers. Â You can even use them twice – once in your blog and later on again in your newsletter. Â They also work as a nice way to follow up with customers after they’ve purchased from you.
Video Gives you a Huge Edge on the CompetitionÂ
When all is said and done, video is a great way to move ahead of your competitors. Â Just 9% of small businesses with 24-99 employees use video!
Enjoy your competitive advantage…
How have you used video on your e-commerce site? Â Let us know in the comments below:
If youâre not using video in your online marketing strategy, youâre leaving a huge element of exposure and driving traffic back to your website out of the equation. Iâm not so sure you can even say you have an online marketing strategy in 2012 if it does not include video. If you do have an internet marketing strategy and it DOES NOT include videoâŠI think as youâre reading this right now youâll start noting that you need to have one and it needs to be done as soon as possible.
If you do have video on your website you need to make sure they are all uploaded to YouTube as itâs the main search engine for video. The traffic on YouTube is enormous and the possibility for exposure (views) is tremendous.
So, how do you rank your video well on YouTube and try to get the most views possible?
INCLUDE KEYWORDS IN YOUR TITLE AND DESCRIPTIONS.
As in your website pages, keywords play a crucial role in video as well. Make sure you are creating titles and descriptions for your videos just as you would on your pages to optimize them for the search engines. Remember, with video, you are essentially doing the same thing! Creating good and relevant title and description tags so they rank well not only on YouTube but also in the search engine (GOOGLE) as universal search has rolled in for a few years now.
Video has exploded onto the scene about 2 years ago or so. This is when websites, especially ecommerce websites, saw an incredible value and consumer engagement when video was posted on their websites, especially videos to showcase products, etc.
Are you using video on your ecommerce website? If not, why? Sure, video may seem like a daunting task to create, place on your website, etc. The truth is that these days, videos are quite simple to make. There are also companies and individuals who can create videos for very affordable prices today.
There are plenty ways you can use video which can enhance your conversions but also the branding of your ecommerce website.
1. CATEGORY PAGES: If you have videos on your category pages, this can increase conversions as video not only looks more professional, but if your video is âgoodâ content, it will help make the sell for you. Videos on product pages should be informational and should try to contain angle images of the products and close ups if possible.
It shouldnât come as a surprise that after Google, the second most popular engine for searching is YouTube. This site has the most number of queries aside from Google. Thus, coming up in the YouTube search results would mean that your videos will have to be optimized in order to have a fighting chance against the millions of videos all also fighting for a ranking in YouTube.
First Thing First
Before thinking about how your video can achieve a ranking in YouTube, you will have to create an account and sign in to the site first. Once you have successfully registered, then you will have your own channel and can start uploading your videos. Having only a channel without uploading any videos will not get you anywhere near a YouTube ranking. Always remember that a channel without videos will mean zero ranking.
A viral video is defined as a video that became popular through Internet sharing. This sharing could be done through video-sharing sites, email, or social media. These videos can have different types of content, however most viral videos are either humorous, eyewitness events or amateur videos. Basically, a video becomes âviralâ when its content catches and holds the attention of a huge number of viewers in a very short period of time.
Are you a search marketing? Does your business focus on pay-per-click? Display advertising? If so, youâve probably heard of YouTube ads by now. If you havenât, you now have a great new marketing channel to really promote your products and business.
There are two ways you can use YouTube as a super marketing tool to drive traffic and sales to your website. Since YouTube is a Google owned property, the Google Adwords platform allows you to target YouTube for text ads! The new platform to promote videos is actually a YouTube made platform, YouTube Ads.
If youâre an internet retailer and still not thinking about online video or some strategy to start think about how youâll get video on your website, you may be behind the curve. Donât just think that because your top competitors donât have video that youâre OK. If anything, that should be more of a motivating factor to get on the ball with online video. If you wait for your competitor to do things and then you follow, youâll never be a leader in your niche.
Online video can really help boost conversions as consumers may see a video as a great selling point and helpful as well as helping boost traffic from search engines and video engines. Weâve talked about this many times before, just look at how Zappos started to place video reviews of their products and now they are all indexed by Google which probably creates an incredible amount of traffic for them.
Lou Barton, the president of web branding and online video service provider Lou Bartone outlined four steps to creating online for ecommerce:
Itâs no secret that video can prove to be a winning strategy in ecommerce web design and marketing. Video in ecommerce seems very much to be trending up and more and more internet retailers understand how it can impact conversions, thus starting to implement video into their ecommerce websites.
It may be soon enough when having video will actually become best practice for ecommerce websites, but for now, itâs just an additional great feature that you can offer to your customers as part of your winning web design. Also, did I mention why you should add video to your website for search engine optimization reasons?
Google, as mentioned before in our blog, maybe more than once, loves video as well in their natural search listings. As part of its universal search algorithm, it indexes videos just like it indexes images. The best example I can think of which is a website really doing video the right way to drive traffic to their website is Zappos. The company has thousands of indexed videos in Googles organic search which drives countless amount of traffic as well as may be converting very well, may be better than a natural or paid search listing.
We all know how video is evolving on the web and how consumers are engaging with video online. Youtube is one of the most visited website in the world (top 5) and has had a great impact on internet retailers because of the nature of how Google is also using video in its search index in the organic rankings.
The latest case study reported by InternetRetailer.com gives us a good insight on the impact of video on your product pages and how consumers engage with video. eParty Unlimited, a website that sells party supplies and other products is reporting that consumers who watch a video have a 43% higher conversion rate than other shoppers.
What a product video can do is:
1.Â Â Â Â Â Â Give more credibility to your website.
2.Â Â Â Â Â Â Provide consumers with more product information
3.Â Â Â Â Â Â Better showcase of the actual product
InternetRetailer.com reports, ââŠThatâs important, says Weng, because Google rewards sites that post original video content by boosting their rankings. âItâs very powerful,â he says. âWithin less than a week all of our videos were indexed by Google, getting us to the first pages of organic search results for many popular search queries.â
If you keep up with the world of online marketing and follow our blog, you know and understand how big online video is to get exposure and how it should definitely be in your online marketing strategy. The amount of videos being watched online per second is unbelievable and if youâre not getting any exposure with video, itâs time you start making online video part of your ecommerce online marketing strategy.
As the video space gets more competitive as online retailers and many online marketers realize the potential of video for search engine optimization, different metrics will start going into the search engines algorithm. SEOMoz.org had a great whiteboard Friday post on video SEO basics and what will impact video rankings.
Are you doing any online video marketing for your e-commerce website? Video has been a very hot topics for online marketers and e-commerce merchants as it is helping with driving traffic and increasing sales conversions.
Letâs look at some of the basic video SEO strategies and other metrics that will start to matter within time (based on opinion, not fact yet,) but may give you a better sense of where the algorithm will change when it comes to optimizing video.