Posted November 21st, 2011
by Pablo
Internet retailers know and understand the power of email marketing. Personally, a good email marketing strategy (email campaigns) can convert higher than any other form of online marketing.
Think of your email subject lines as the same as your first PPC headline. If it doesn’t not call out to the subscriber (or search for PPC, of course) they will not click / open. As competitive as the web is today and many of the medium / large internet retailers hammering subscribers with emails, your subject line is the determent factor of an email being opened or deleted.
Stating the Facts in Email Subject Lines
According to PracticalEcommerce, “Top subject lines earned better than a 60-percent open rate, according to MailChimp, and followed a pattern like “Company X, October Specials” or “Company X, October Update.”
If you are offering a specific sale or coupon code, it would be wise to include that in the subject line as well.
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Posted in eMail Marketing
Posted July 13th, 2011
by Roger McGershen
You may not realize this, but email marketing is still the leading method of marketing for most online businesses. Go to any website (ecommerce) or blog and you’ll see a sign up box for a newsletter, discounts, etc.
In March 2011, we talked about how to grow your email subscriber list. These include:
1. Make Sign Up Form Visible and Prominent
2. Make it Simple
3. Promote Contest or Promos
4. Tell Them What To Expect
5. Use Pop-ups or Pop-Unders
6. Use Social Networks
7. Include In Your Customer Service Inquiry Emails
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Posted in eMail Marketing
Posted April 12th, 2011
by Pablo
If you haven’t heard of a little website called Groupon, you’ve been living under a rock for the past year. Groupon sparked currently one of the biggest online trend of offering subscribers daily deals that can be purchased at a hefty discount in groups. With the success of Groupon came companies like LivingSocial which has also made big waves and now competes with Groupon in the daily deals space.
Some of the other trends we have seen in 2010/2011 that aren’t as popular are flash websites and also penny bidding websites where you purchase bids by the cents.
The way consumers are behaving online is all about savings. We know that most people who shop online, a top reason is because of pricing. Going online to shop is a culture about going to a place where you can save money and find things cheaper than you would at the brick and motor store. This behavior, in this economy, is even stronger with people latching on to daily deals websites.
“The February 2011 survey found that US adult internet users subscribe to an average of almost three daily or weekly shopping emails or newsletters, and 56% of internet users subscribe to at least two of the emails.
Subscribers also say they regularly read the emails. Among those who subscribe to at least two, 61% said they read all of the messages. And most access the emails at least once a day,” reports eMarketer.
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Posted in eMail Marketing
Posted March 3rd, 2011
by Pablo
You already know the value of having a large email subscriber list. In our latest post in the email marketing section, we talked about 10 ecommerce newsletter tips for ultimate success. Now, let’s talk about how to actually get email subscribers and grow your subscriber base which if you know the power of email marketing, you know how it can really boost sales every time a newsletter goes out.
I always repeat, it’s very important that you start taking email marketing into consideration for your overall online marketing strategy from day one so you can begin capitalizing on traffic from the day your eCommerce website launches.
1. MAKE SIGN UP FORM VISIBLE AND PROMINENT: Your site should ask for a visitor to sign up to your newsletters in every page of the site so make sure you include this feature in your template so it appears on every page. Give an incentive such as free coupon with email subscription.
2. MAKE IT SIMPLE: Don’t make the subscription for an email complicated. Simply have a function that lets them enter their email and it goes direct into your database of customers. After a signup, it should leave the visitor on your website.
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Posted in eMail Marketing
Posted March 2nd, 2011
by Roger McGershen
If you’re a veteran internet retailer, you know the importance and value of email marketing. If you’re new to eCommerce and have never thought about email marketing, stop thinking and act immediately. The first step, of course, is to start collecting email addresses from your customers or visitors to begin creating a list that you can contact about twice a month.
If you are doing email marketing, here are some tips that may help you better execute your email marketing campaigns and hopefully helps you optimize that part of your online marketing. This particular post is influenced by a great post on eConsultancy blog titled, “13 Tips: the science of email marketing.”
1. Send Early In The AM: According to a study, CTR (click through rate) peaks between 6-7am (your local time). Most of the time, people read email first thing in the AM at work.
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Posted in eMail Marketing
Posted January 11th, 2011
by Roger McGershen
Top internet retailers are increasing their email marketing activity and placing heavier focus on this method of internet marketing. In 2010, email marketing increased 16% according to a study by Responsys. Will your email marketing efforts increase in 2011?
If you’re a new eCommerce website, I cannot stress enough the importance of starting to collect visitors/customers email addresses to begin building your list from day one. If you’re an existing internet retailer and have been established for a while, eMail marketing may, by far, be your biggest ROI in terms of online marketing.
eMail marketing may be the most underrated method of online marketing by small-medium size business as search engine marketing and search engine optimization take most focus. This is just a generalization as of course you have ecommerce merchants that put very heavy focus on their email marketing efforts because they know the value and how effective a single newsletter can be.
In 2010, email marketing increase about 16% by the top online retailers, reports InternetRetailer.com from a report by Responsys, an email marketing service company.
Some of the key findings of this report are the following:
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Posted in eMail Marketing
Posted November 17th, 2010
by Roger McGershen
Email marketing has become a top performing marketing strategy for internet retailers and has proven to be one if not the most successful form of marketing to a customer base. While social media may be the hottest thing on ink, advertising dollars are still being spent on search marketing and email marketing.
Your newsletter is one of the most important elements of your marketing strategy you have as a brand and as a business. A newsletter constantly keeps a customer engaged with your company and keeps them informed.
Here are 5 ways to maximize your email marketing newsletter to get the most possible user engagement for your benefit.
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Posted in eMail Marketing
Posted September 7th, 2010
by Rafael Solorzano
If you have an ecommerce store, there is one form of marketing that can take your sales to the next level and always keep customers engaged: EMAIL MARKETING. I personally never understood the power of email marketing until I started doing it myself and saw the results. Haven’t stopped since and make it a priority to put some serious focus.
Merchants need to understand how ONE email newsletter can go a long way. Keep in mind as many of us check email regularly (every 5 minutes in my case,) some customers may not check email for days. The life span of one email can go on for a month or so. To prove this point, I did a little quick case study and you can take what you want from the data. While you may not see immediate results, email newsletters can have its affects, day and even weeks after they have been sent out.
Case Study 1: Newsletter sent out JULY 1, 2010
Last Click (in-coming from newsletter to website): Aug. 29, 2010
Last Conversion: July 24, 2010
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Posted in eMail Marketing
Internet retailers know and understand the power of email marketing. Personally, a good email marketing strategy (email campaigns) can convert higher than any other form of online marketing.
