Posted May 23rd, 2012
by Pablo
There’s nothing like being in the Ecommerce game. All is positive on the ecommerce front, specifically from international markets. If you don’t follow the Fortune3 blog, our last post was, “China Ecommerce, The Next Biggest Ecommerce Market?”
Today, we’re hitting on Australia. Yes, Australia. While some of you that cater to the Australian market may already know about this big and emerging ecommerce market, some of you may be completely in the dark about it. If you haven’t opened your digital doors to sell to Australia, it’s time to strongly start considering this.
Read the rest of this entry »
Posted in Ecommerce Essentials & Tips
Posted May 21st, 2012
by Pablo
The one thing we constantly hear about today’s world and economy is how China is becoming a world power. The Chinese make everything and seems everyone goes to them to ask them for money. Yes, it’s a booming economy. In the past few years, what China has been able to accomplish for its economy has been unbelievable.
According to multiple estimates, now China is poised to become the largest ecommerce marketplace in the coming years. Is this good or bad for us U.S. (and some international) internet retailers? You decide that for your business.
STATISTICS ON ECOMMERCE IN CHINA:
-Internet retail sales generated $121 Billion in sales in 2011, up 66% from 2010.
-Ecommerce sales in China are expected to reach $420 Billion by 2015, 20% more than forecasted for U.S. internet retail for 2015.
-China estimates 193 million online shoppers, more than any other country!
-By 2015, it’s estimated that figure of online shoppers will spend more than $1,000 a year shopping online.
Read the rest of this entry »
Posted in Ecommerce Essentials & Tips
Posted May 17th, 2012
by Pablo
Technology in the 00′s has changed the way we shop, specifically on the internet. It used to be that you can only browse through the internet through your laptop or PC, that all changed when mobile came to the scene with real browser and then it happened…the newest gadget that is changing it all again, the tablet.
As internet retailers, this new gadget is just another tool that is a dream come true for us. Why? Because it makes the public shop online more as they sit anywhere in the world, start browsing and can make a decision within a split second to buy from our website rather than go to the local mall, etc.
Let’s look at an illustratinon with Tablets and ONLINE SHIPPING:
Some things to note:
1. Age demographics between 18-34 is the group that most shops through tablets. Granted, most of this age demographic works or goes to school during the day-time so most likely, purchases may be done during afternoon-night time.
2. The growth of tablet users from 2012 to 2014 is over 30+ million which will continue to benefit e-commerce.
3. The habits of the tablet user are the following:
-58% of tablet users occur at home
-52% of tablet users prefer to shop online using their tablets.
-40% prefer using a desktop/latpop.
KEY HIGHLIGHTS:
-Conversion rates between mobile users and tablet users for ecommerce is 2.3% (tablet users) vs. 0.6% mobile users. Tablets have higher conversion rates.
-The average order value between smart phones, tablets and desktops all differ with Tablets having the higher average order value at $123.
Tags: ecommerce tablet statistics, tablet ecommerce Posted in Ecommerce Essentials & Tips
Posted May 14th, 2012
by Pablo
If you’ve been following the Fortune3 ecommerce blog, you’ve heard us talk a lot about Brazil lately. Most likely, you don’t just read it from us, if you follow up with the world economy, you’ve heard about Brazil and what a great emerging market it has been. It’s a growing powerhouse economy in South America and if you’re an internet retailer, you should be monitoring this market very closely.
Read the rest of this entry »
Posted in Ecommerce Essentials & Tips
Posted May 10th, 2012
by Pablo
As internet retailers we strive to really figure out what the best way to turn visitors into customers is. This is a daily and never ending job that we try to figure out.
I came across a great post today from the KissMetrics blog titled, “What The Highest Converting Websites Do Differently.” I think as internet retailers we constantly ask ourselves that question and as much as we ask it, we actually analyze it by looking at competitor’s websites, etc. BUT, my question to you, the reader is this, do you ask yourself, “ what can we be doing differently?”
Let’s look at the key highlights from the post that may inspire you to really get active on the conversion optimization front:
-Companies that take on a structured approach towards conversion optimization are twice as likely to see a large increase in sales?
-61% of companies do less than 5 tests a month.
-You have about 0-8 seconds to make a compelling selling headline or landing page.
-After 8 seconds, majority of visitors will leave your website.
-Approximately 96% of visitors that come to your website are not ready to buy.
-Product videos can increase conversions by 144%!
Read the rest of this entry »
Tags: conversion optimization, conversion rates, ecommerce conversion improvements Posted in Ecommerce Essentials & Tips
Posted May 9th, 2012
by Pablo
As internet retailers, established to medium size internet retailers, we know how important the shipping aspect of the ecommerce business is. Shipping rates and promotions can make the difference between a consumer shopping from your website or your competitors.
This illustration gives us a clear view on the impact of shipping rates and promotions on ecommerce websites.
(CLICK ON IMAGE TO ENLARGE AND SEE FULL VIEW)
Read the rest of this entry »
Tags: conversion rates, ecommerce shipping, shipping options Posted in Ecommerce Essentials & Tips
Posted April 18th, 2012
by Pablo
Day in and day out you always hear a friend or family member say, “I’m going to start an ecommerce website.” That’s great. Really, it is. The problem with most people who make that remark is that when you ask them what they are going to sell…they simply aren’t too sure.
How we all wish ecommerce was that simple, right? In order to have a successful ecommerce business, it’s important, I would say IMPERATIVE you do your research on what it is you will sell.
So, how do you decide what to sell online? What will you sell on your new ecommerce website?
PASSION IS ALWAYS THE BEST FIRST CHOICE
People will always tell you or you will always hear the famous line, “do what you love,” or “do what makes you happy.” I will tell you this…”SELL WHAT YOU LOVE…SELL WHAT MAKES YOU HAPPY.”
Think about products or something that you really love and really try to get into that niche. If you sell what you love, you’re more likely to be a lot more engaged in the business and really enthused about it which will create a good positive energy to start building your business.
WHAT IF I CAN’T SELL WHAT I LOVE OR WANT?
As cliche as this may sound, if you want to do it, you probably can’t. But let’s say you can’t start an online business selling your first option…what to sell now you ask? Go to websites like Amazon, Zappos and other big players and look for best sellers. Browse through their gigantic website and see what is popular, what is trending, etc.
Read the rest of this entry »
Tags: decide sell online, sell online Posted in Ecommerce Essentials & Tips
Posted April 4th, 2012
by Pablo
Let’s talk about ecommerce in 2012. Are you in or are you out? Hopefully, you’re in. In 2012, ecommerce is expected to rise 15.4% to 224.2 billion (eMarketer estimates.)
In our article, U.S. Retail Sales Estimated at $362 Billion by 2016, we talk about the fastest growth of ecommerce. That segment is the apparel and accessories which its fast paced growth attributed to the healthy state of ecommerce now and into the future.
Read the rest of this entry »
Tags: ecommerce 2012, ecommerce statistics, online shoppers Posted in Ecommerce Essentials & Tips
Posted April 3rd, 2012
by Pablo
It’s not easy to build a successful eCommerce business. In fact, it’s very hard. It takes a lot of work and persistence to build a successful ecommerce business. Some people will build a website and be off to the races in no time, others will have to work a few months, maybe years to really build an ecommerce business.
On a personal note, there is nothing more gratifying than building a successful business. It takes hard work and dedication…and the secret ingredient may be passion. Passion for what you do. It’s very important to work in a smart, efficient way. Sometimes, or I should say MANY TIMES, most of us that start a business tend to over complicate it or over-plan our strategy and what we need to make money from an ecommerce website.
Read the rest of this entry »
Posted in Ecommerce Essentials & Tips
Posted April 3rd, 2012
by Pablo
If you haven’t jumped into the ecommerce game by now, sit and ponder now about either taking your business on the internet or starting an ecommerce business today. It’s estimated that by 2016, U.S. ecommerce retail sales will reach $362 billion dollars. That is only U.S. numbers! The best thing about Ecommerce is that you can expose your business worldwide.
This year, 2012, ecommerce sales are expected to reach $224 billion dollars. As you see in the chart above, ecommerce will only keep growing year after year.
Read the rest of this entry »
Tags: ecommerce 2016, ecommerce sales, internet retail sales Posted in Ecommerce Essentials & Tips
