Posted December 20th, 2011
by Pablo
We hope internet retailers know and understand the importance and impact a blog can have for your business. A blog can build serious presence, build a brand and get you the traffic you need to your website. A blog, as you may already know, is also a key component for search engine optimization.
SEO STRATEGIES for your ECOMMERCE BLOG
1. Keyword Research: This is the most important or one of the most important aspects of building your blog. Keywords are everything when it comes to search engine optimization. If you’re not optimizing for the right keywords, you won’t be driving the right traffic or the targeted traffic you want to land on your website. Keyword research is something you have to know how to do and of course, a crucial part of SEO and its success. The best keyword research tool, still, is Googles Keyword Tool.
Related Article: How Competitive Are Your Keywords?
2. Link Building: If content is king, than linking is queen. With the right links, the search engines know your page, that specific page, is worth something. Think of links as votes. Now, if you have votes from authority sites (links) than you have a very important signal to your website which search engines will like, a lot!
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Posted in Blogging for Ecommerce
Posted September 12th, 2011
by Pablo
Blogging is an essential part of ecommerce. Check out this guide to blogging for ecommerce and see how you can get maximum exposure to your eCommerce business and take things to the next level by creating content!
There are many reasons why blogging is essential for any ecommerce business. One of the biggest mistakes any online business can make, not just ecommerce businesses, is not creating new content in form of a blog that has the power to really give you an incredible amount of exposure and authority.
GUIDE TO BLOGGING FOR ECOMMERCE
1. SEARCH ENGINE OPTIMIZATION: A blog gives you a great vehicle to really optimize your website. A blog is a great tool for link building. As you write good, unique and shareable content, your blog becomes a source for many webmasters or bloggers seeking information. IF they find that information on your blog, they will link back to you to give you credit for the information.
2. CREATE AUTHORITY WITHIN YOUR NICHE: One of the greatest things about having a blog is that it actually gives you a voice like no other channel on the web in terms of creating content that is detailed and can be found in the search engines. The more you write about your products, brands, etc, the more authority your website will have as a good source and reliable source for these products and brands you sell.
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Posted in Blogging for Ecommerce
Posted August 8th, 2011
by Pablo
Wondering how to get more traffic and views to your WordPress blog? In this post we list 6 tips that can help you generate more exposure to your blog post on WordPress and drive more traffic! Follow some of these tips today!
If you run an online business, whether ecommerce or service related websites, or for that manner, ANY website on the web and you want exposure for it, you NEED a blog. The power of having a blog can go a very long way for your business. Look at any of your competitors, I’m willing to get 80% of them have blogs.
If you do not have a blog yet, you can get a free one in what I think is the best blogging platform, WordPress. This is free blogging content management system which also allows you to host the blog for free, which will be something like: yourname.wordpress.com.
This actually isn’t bad. You will start your blog on a domain that already has domain authority so you can start ranking for keywords on your story almost instantly. Nevertheless, with Googles new Panda algorithm, it’s not just about throwing up a title and thinking it will rank in the search engines.
I blog for a blog that is hosted by wordpress and after I hit the publish button to release the post I wrote, WordPress served me with a link that asked me if I wanted tips to get more traffic and views.
Here are ways to get more traffic and views for your WordPress blog:
PUBLICIZE: WordPress has a widget that is called publicize which allows you to tell everyone in your Facebook and Twitter network about your new post. I tried this last week, but manually and it really worked. I got quite a few likes on my post which now gets posted to that users profile as well. Telling your network of friends and family about post can generate some traffic if they share the content as well.
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Posted in Blogging for Ecommerce
Posted March 31st, 2011
by Roger McGershen
If you have an eCommerce website, hopefully you also have a blog. A blog is a websites owner best friend because it allows you to keep creating content that is about or relative to the products you sell online. It doesn’t necessarily have to be a blog but a content management system that allows you to put up content. For best results, you should be creating content on a daily basis.
If you go to Google News, go ahead and type in the name of products you sell, brands you carry and basically anything related to your products or brands. In Google News, you will see stories from websites and blogs regarding these very topics.
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Posted in Blogging for Ecommerce
Posted February 17th, 2011
by Pablo
Maybe you don’t even know it yet, but your blog can be your websites best friend and may very well be the largest driver of traffic to your website. If you know how to leverage and use your blog to drive traffic and also use it to gain search engine rankings for the long-tail keywords, you’re on a fast track to eCommerce success.
What most people don’t understand about blogging is that if you truly want to start seeing traffic from your blog at first, you’ll need to create content on a daily basis. Make sure you write at least 1-2 blog post per day and they are for keywords you want to bring in traffic for.
There are plenty of ways to drive traffic to your websites blog and to try do a few of these and you should start seeing traffic increase little by little.
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Tags: drive traffic to blog, how to drive traffic to blog Posted in Blogging for Ecommerce
Posted November 15th, 2010
by Pablo
WordPress has become the largest blogging platform in the world as it is very easy to use (not all the time,) and very robust at the same time. With your ecommerce store, we highly recommend you have a blog that discusses your company and products you sell. Blogging has become an essential component for internet retailers to drive traffic and boost sales. At Fortune3, we can install a wordpress blog to your ecommerce store. There are several wordpress plugins that can help with turning your blog into an e-commerce machine.
Here is a list of WordPress eCommece plugins that can help you make your blog more eCommerce-like.
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Posted in Blogging for Ecommerce
Posted September 3rd, 2010
by Rafael Solorzano
If you do a typical search in the search engines for products you sell, along with ecommerce websites that sell the same product, you’ll come across blogs that talk about products you sell that don’t sell, just offer visitors information and more than likely they monetize their blogs by using ad platforms such as Google Adsense.
If you do a search in the engines for related products and niches, you’ll also see a few blogs in the search results. These blogs that rank in the first two pages may be getting some good traffic and the fact that they rank well for these specific keyword show us that they have some good authority with the engine, at least for that keyword, right?
It is in your best interest to already capitalize on blogs and websites that talk about products you sell, OR RELATED NICHES, for you to reach out to that blogger to see if they would be interested in you writing a guest post (you should be an authority on products you sell) in exchange for a link at the bottom of the post letting people know who you are (the link points back to your website.)
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Posted in Blogging for Ecommerce
Posted July 5th, 2010
by Roger McGershen
We strongly recommend WordPress as a blogging platform for your website as we believe it is the most comprehensive blogging platform out there. There are two ways you can use wordpress for your business. You can start a wordpress blog with free hosting from wordpress using wordpress in your url (i.e. domain.wordpress.com) and/or creating a subdomain (or not) and using the platform stand-alone (blog.domain.com)
Your blog can be and should be a huge asset to your website as it is a great way not only to communicate with customers but a great way to attract new ones. Blogs can bring a great deal of traffic and also just as important, I believe it can bring great branding and great credibility by posting great content!
SEO WordPress Plugins:
ALL-In-One SEO Pack: This may be the basic of all plugins but could be the most powerful. This plugin allows you to create your own titles, description, and keyword tags in your blog post (we use this =) )
SEO Smart Links: Internal linking is SUPER important to SEO and search engines feed of links. The linking structure of your link can tell a lot to search engines. Smart links is a great plugin that allows you to specify a specific keyword and then always link to a specific post letting the engine know that keyword is the most relevant to that page.
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Posted in Blogging for Ecommerce, SEO for eCommerce
Posted June 18th, 2010
by Rafael Solorzano
If your ecommerce website doesn’t have a blog by now, you need to seriously start considering putting a blog together ASAP. Blogging can change the landscape of your business by communicating with current customers and finding a whole new visitor base by having the search engines find you.
Blogging gives you room to blog about ANYTHING and EVERYTHING in your industry, new products, company news, etc. If you look at your competitors, I’m sure 7-10 or more have blogs. Search engines respond well to blogs because they know blogs are content driven and have a use for searchers. Blogging can also drive you business by selling products on your blog.
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Posted in Blogging for Ecommerce, SEO for eCommerce
