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Ecommerce Blog - Fortune3

Nearly Every Social Network Decreases Organic Reach – What to Do?


fortune3-restricted-facebook-ads-image.jpgHave you been on Facebook for any length of time?

If you have, you know they’re making it more and more likely that your audience won’t see your posts. That is, of course, unless you pay them some money.

Guess that’s why Facebook is worth $350 billion (plus) right now, isn’t it?

And many other social networks have followed through on that too. Twitter’s been doing it. LinkedIn has paid advertising options.

They’re not as aggressive at forcing you to use those. But, it’s there.

So with organic reach falling on social media sites, what can you do? How do you reach your audience without having to fork over a small fortune for it?

Here’s some ideas:

1. Spend More Time Actively Promoting

With organic reach becoming less of an option, you can spend more time promoting your content on social media and building partnerships. For example, you could reach out to other Facebook page owners and offer to share their content if they share yours.

You can also like and comment on other pages, contributing value.

2. Spend More Time Creating Content

Several years ago, you could create almost any kind of content and get some attention for it. Now, you don’t get nearly as much attention if you do the same level of work.

So, you can get around that by creating more useful content. Find out what’s in your niche, and top it. Then, promote like crazy.

3. Work on Building Your List

Your email list gives you a lot of control you don’t get other places online. You can’t control Google’s algorithm and how it ranks you. You can’t control what Facebook does. But, you can control what you do once you have people on your email list.

You have their undivided attention.

4. Look at Less Costly Options

Reddit, Pinterest, Product Hunt, and many other similar websites offer low-cost advertising. Remember, the biggest name will always cost the most and have the most competition.

If you know what you’re doing on Facebook, that’s fine. But if you don’t, try somewhere else less costly first.

5. Podcasting

If you like to talk with others and network, a podcast could be a great idea for marketing. After years of existence, podcasts areĀ finally gaining widespread use.

Remember, Facebook’s only going to do what’s possible to continue growing their revenue. So, if you don’t like their costs, you’ll have to get creative and find ways to keep your audience’s attention.

Posted in Ecommerce Essentials & Tips, How To, Online Marketing Strategies, Social Media For eCommerce