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Ecommerce Blog - Fortune3

How to Write a Magnetic Blog Post that Visitors Read Over and Over


fortune3-magnetic-blog-readers-imageHave you ever looked at the average on-page time for your blog posts? Does it leave something to be desired?

Simply go to “Behavior à Site Content à All Pages” in Google analytics. You should get at least 1 – 2 minutes in your blog posts. If you don’t get that, you’re not doing enough to be useful or original.

That means you lose out on more sales.

It’s getting harder to write blog posts that stand out. As you know, the internet’s getting bloated with information. And much of it is the same old thing.

So what do you do to write a blog post that stands out, gets read and shared, and generates you all kinds of back links?

Here’s what:

1. Focus on “New and Different”

“New and different” gets attention. It works in every facet of business for every kind of customer.

It’s tough to write “new and different” information. You may have to create dozens of blog posts that end up being the same as everything else out there first.

That’s okay. It’s part of the process of getting to a successful place.

And to make that happen, you have to do the actions in #2…

2. Research What Works

With content, you have to know your surroundings. You have to learn what your competitors are up to.

Fortunately, Buzzsumo makes that easy. With their free search, you can see the top 10 most shared content types on the keyword you enter. And that ranges anywhere from the past 24 hours to the past year.

See what those posts talk about. Take an original slant on what they say. Or, expand on something they mention.

3. Put A Good Half Hour Into Your Headline

You should write multiple variations of your headline until you get one that really blows readers’ minds.

Fortunately, there are two tools that make this process easier so you know the headline you come up with will be effective:

• CoSchedule’s Headline Analyzer

• The Advanced Marketing Institute’s Emotional Marketing Value Analyzer

I aim for a score of 70+ with CoSchedule because they’ve based their tool on research of digital headlines that work. For the EMV analyzer, I want a score of 50% ideally, but I’ll leave with 35% or more if I have a 70 or greater with CoSchedule.

There’s no such thing as a “perfect” blog post. Basically, all you do is make something “new and different,” and then make your post far more useful than any other like it. Do that, and you’ll be fine.

Posted in How To, Online Marketing Strategies, SEO for eCommerce