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Ecommerce Blog - Fortune3

How to Use Outsourcing to Make Your Business Life Less Stressful


fortune3-outsourcing-image.jpgWorking 50, 60 hours per week, or even more?

Are you enjoying it?

Do you ever wonder what it would be like to work a more balanced workweek? Like, say maybe 40 hours per week or so?

Or, what if you could be like one of those dream stories you hear and put in a 15-20 hour week, while still making an income that more than exceeds your lifestyle’s needs?

It’s up to you as to how much work to put in on your e-commerce business. Some owners like the high demands of 70+ hour work weeks.

But others don’t see it that way.

If you want to work less hours, consider using outsourcing like this:

1. Only Do What You’re Really the Best At

Do you know your business skills? Have you ever made a list of everything you do in a day, and compared that to what you’re really the best at?

Do all of those tasks require you to be there? Could someone else, with just a little bit of training, do them just as well as you, or nearly so?

If you haven’t prioritized the tasks you need to take on, consider doing that. You’ll often find opportunities where you could hand simple or menial tasks off to someone else.

2. Don’t Outsource What Really Differentiates Your Business

Is customer service one of the top reasons people come to  your company, and not others? While helpful, outsourced services and vendors are never as committed to your company and your philosophy as you are.

If customer service is your major point of differentiation, for example, do it yourself or hire employees.

3. Outsource Services Where You Need the Expertise

What do you know about website design and conversion rate optimization? If you’re already an expert, great. No need to outsource that.

But let’s say your expertise is traffic generation. Don’t spend your time trying to design your website. Instead, find a company that charges fairly high prices for that service and leave it to them.

You can also learn their expertise, but that takes years of trial and error.

4. Outsource Your Marketing, If You’re Not a Natural Marketer

Marketing has two major aspects:

1) Positioning/branding (how your customers think of your company, compared to others)

2) Visibility to your market (most often represented as “SEO”)

For one thing, SEO’s getting too time-consuming to do on your own. And for another, most e-commerce companies don’t focus on branding or positioning (which also eat up a lot of time). But, when you find the right position in your market, sales come so much easier.

It’s really something that gets overlooked often. And it’s one area where it makes sense to use someone else’s outside expertise.

That’s the gist of outsourcing here in 2016 and beyond. Think of outsourcing at your business as a puzzle. You have to identify the pieces and assemble them in a way that makes sense for your business.

Posted in Ecommerce Essentials & Tips, How To, Online Marketing Strategies, SEO for eCommerce