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Ecommerce Blog - Fortune3

6 Types of Posts Your E-Commerce Blog Must Have to Succeed


fortune3-popular-blog-image-2fortune3-popular-blog-image-2Considering different blog post types?

Awesome for you! You’re starting to advance in content marketing sophistication much more than any of your competitors.

Very few, if any e-commerce SMBs, consider writing different types of blog posts. They just want to get as much information out there as possible. Or, at least that’s the way most people think when they start content marketing.

What are the different types of posts you should have? Here’s an overview:

1. Oldies but Goodies: How-To

“How-to” type content was the go-to even before content marketing erupted on the internet. Magazines and newspapers would use this type of content and rock it with results.

Your blog today is the same: it should have how-to posts to succeed.

2. Thought Leadership

Personally, I hate this term. That’s because there’s no research shows “expert content” results in more sales. However, I do use this term because that’s how most businesses refer to it.

“Thought leadership” content is okay. But I advocate for a different definition of what it is: new and different info that can’t be found anywhere else. That’s because anything “new and different” attracts more customers. It’s just the way business and marketing works.

3. List Posts

Another standard for any content marketer’s repertoire, list posts get shared a lot. For added value, do a towering list post of 50-100 tips or resources. That’ll shoot your shares up even further.

4. Challengers

This one I’ve made up. The basic point is to take some form of conventional or accepted thinking out there, and then challenge it with your own opinion.

That’s going to attract attention because again, it taps into the idea of “new and different.”

Don’t challenge just for the sake of it. Only do it when you really believe you have a better way of thinking or doing things. Your audience will easily be able to tell the difference between these approaches.

5. Expert Roundup

You’ve seen these before: they collect the opinions of 100+ experts on a simple question. They’re huge because they build a lot of connections for you. Plus, they attract a ton of traffic. Naturally, you get lots of links and social shares too. Plus, your audience loves them.

A lot of work. But oh so many benefits!

6. Company Updates

Yes, you can talk about your company on your blog. Just make sure you do it on 10% of your posts or less. Get as personal as you can. Do an employee spotlight, or a department spotlight.

People want to get to know you personally online. It’s a huge way to build strong relationships with your customers.

Those are six types of blog posts to have on your blog! Get ‘em on there to keep things fresh and interesting…and watch the interest and sales roll in.

Posted in Blogging for Ecommerce, Ecommerce Essentials & Tips, Online Marketing Strategies, SEO for eCommerce