If youâ€™ve been following the Fortune3 ecommerce blog, youâ€™ve heard us talk a lot about Brazil lately. Most likely, you donâ€™t just read it from us, if you follow up with the world economy, youâ€™ve heard about Brazil and what a great emerging market it has been. Itâ€™s a growing powerhouse economy in South America and if youâ€™re an internet retailer, you should be monitoring this market very closely.
When it comes to ecommerce in Brazil, the future is looking as bright as ever. According to a March 2012 report from WebShoppers (e-bit report – a leading ecommerce data provider of ecommerce in Brazil,) in 2011, the number of ecommerce shoppers reached 31.9 million. Why the growth? Brazils middle class is booming which makes up 61%. As Brazil continues to be an emerging economy, this number will continue to grow through 2012 and hopefully for many years to come.
eMarketer goes on to report, â€śWorldPay, a global payments consultancy, also considers Brazil a prime market for ecommerce, driven by higher overall internet adoption rates and an increase in â€ślight buyers,â€ť people that go online for small purchases like digital music and toiletries. In January and February 2012, the firm surveyed internet users worldwide who had shopped online in the past six months and found that, on average, online buyers in Brazil spent 27% of their disposable income online, compared to 23% in the US and 17% in Canada.â€ť
Are you currently selling to Brazil? If youâ€™re not, you may want to think about expanding your ecommerce business to be able to serve the Brazilian market as its economy continues to surge and become a power house in South America and around the world.