How Competitive Are Your Keywords in Google Adwords?

Want to know how competitive keywords are in Google Adwords for paid search? See the new feature on Googles KEYWORD TOOL that allows you to see how competitive a keyword is.

If you advertise in Google Adwords (if you’re a pay-per-click advertiser,) it’s important that while you’re doing your keyword research you understand the competitive nature of the keywords. How competitive a keyword is can tell you a lot about the market for that niche and information like knowing that a competitive keyword will cost more money to bid on.

Have you ever used the Google keyword tool? This tool allows you to see how many people search for each keyword a month (approximately,) gives you estimated PPC cost and more. This tool also gave you insight on how competitive a term is by displaying the competitiveness of the keyword with a bar and a scale from 0 to.66+.

Now, Google is currently displaying this by actually wording the competitiveness of the word. This is very valuable information if you’re a PPC advertiser. Even if you are doing keyword research for SEO, this also gives you GREAT insight on how competitive a keyword can be in the organic search results as we can conclude that if a keyword is highly competitive in paid search, chances are that is it also highly competitive in organic search.

Posted in Pay-Per-Click