2011 Ecommerce Holiday Season Statistics
In the 2011 holiday season, ecommerce sales are expected to grow about 12% in online retail. Although the economy is still very fragile and concerns over a second recession still loom, ecommerce has continuously shown positive growth.
How time flies! We’re already nearing the middle of September 2011 and that means the holiday season is literally around the corner. The biggest mistake an ecommerce rookie can make is thinking it’s still too early to focus or worry about preparing for the holidays. The essential key factors for holiday success in ecommerce are:
1. MARKETING
2. INVENTORY
ECOMMERCE HOLIDAY SEASON SALES 2005-2010
2011 ECOMMERCE FORECAST
Many in the ecommerce space are cautiously optimistic about this holiday season for ecommerce. With a fragile economy and possibilities of a second recession, consumers will spend cautiously and may spend on lower ticket items. Hopefully, a jobs plan can get the economy moving and instill more confidence.
“Price-conscious consumers will shift more of their gift spending from stores to the internet in order to take advantage of web features that make it easy to compare prices and find good deals,” said Jeffrey Grau, eMarketer principal analyst and author of the new report, “Online Holiday Shopping Preview: What Retailers Need to Know.”
For 2011, it’s been nothing but positive for the eCommerce space. As of July 2011, MasterCard Advisors reported an estimated growth of 14% in online retail year-over-year from all payment forms.
Here is the good news but again, you have to be cautiously optimistic. Based on research and interviews from industry experts, eMarketer expects online holiday sales in 2011 to be on par or surpass last holiday season spending. Emarketer expects about a 12% growth in ecommerce holiday spending!
Emarketer reports, “First-half ecommerce sales estimates are strong and industry experts have reasons to be optimistic about the 2011 online holiday shopping season, but the volatile global economy could cause consumers to cut back on spending,” said Grau. “Affluent consumers, who account for a high share of online sales, spend freely when their stock portfolios are healthy. But market downturns have historically undermined their sense of financial security, causing them to pull back on discretionary spending.”
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