Posted September 30th, 2011
by Roger McGershen
Pay-per-click (PPC) advertisements are one of the most known marketing strategies in the online world. With this, PPC advertising has now spread to the world of mobile internet
Why the Mobile Platform is Different
Despite having the same marketing goal, PPC strategies do not work the same in different platforms. What works on a regular browser will not work on a mobile searching tool.
Basically, what makes the mobile platform different from a regular platform (as in a desktop computer) is the ad copy and the various goals that searchers using a mobile device have. These goals require different tactics and strategies rather than the traditional search. The mobile platform and the traditional platform differ significantly in areas like keyword selection, user intent, and specific types of mobile devices.
Extending PPC Advertising to a Mobile Platform
Once you have already succeeded in making an effective marketing strategy in the desktop search platform, you might then consider extending your advertising to the mobile platform. To do this, a separate advertising campaign will have to be created for the mobile platform. This will enable you to customize the ad copy for general mobile users, as well as for those users of specific mobile devices.
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Posted in mCommerce
Posted September 29th, 2011
by Pablo
The add to cart button is key for your ecommerce business. Think about it for a minute. The add to cart button is THE one button that a user has to click to start the purchasing process, more than any other button on your website, right?
WebsiteMagazine just had a post on Add To Cart buttons and how important they are as a design element for your ecommerce website.
Are you testing different add to cart buttons? If you’re not, you should. Like anything else, testing those buttons is an important aspect of CONVERSION OPTIMIZATION. This means that by testing different add to cart buttons, you may see some buttons will result in more sales than others.
Let’s look at some examples which WebsiteMagazine.com used to make their case on branding and add to cart buttons which play a vital role on your ecommerce website:
BESTBUY
We all know BestBuy from the huge logo in the front of all their stores. That blue and yellow is their trademark colors. Look at how their add to cart ‘section’ (button section) looks:
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Posted in Ecommerce Essentials & Tips
Posted September 28th, 2011
by Rafael Solorzano
If you’re always on your computer and like tech, you’re always wondering what operating system is better or you may just have made up your mind. While Apple has started taking some market share, the reality is that Windows is still relatively dominant. Just go ahead and take a look at your Google Analytics to see what OS (operating system) users are using. Yep…Windows still leads the way and I’m sure by a considerable amount. That’s what we’ve been seeing on our end.
If you’re deciding whether to buy a MAC or PC, just know that Windows 8 will be released and said to be quite different as an operating system then its past versions.
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Posted in eCommerce News
Posted September 27th, 2011
by Pablo
According to a new study, the internet is expected to deliver almost a quarter of global retail sales by 2015. Are you currently selling internationally? If you’re not, it’s time to start putting a plan and strategy together and figure out how you will ship your items abroad, what services to use, how to price your shipping and much more when it comes to global shipping.
The study where we’ll point out some key stats about the rise of global ecommerce came from the world retail congress which holds an annual industry event which polled 100 senior executives. Let’s look at some of the key findings and key statistics:
Rise of Global Ecommerce
-In all, this group forecast that worldwide retail sales would rise by 10.2% in the next three years, with only 6% of contributors foreseeing a decline and 29% estimating revenues will stay largely static.
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Posted in Uncategorized
Posted September 26th, 2011
by Roger McGershen
Tumblr, a social blogging platform, is growing at an incredible pace. If you are looking for more web exposure and traffic on the web, try using this social blogging platform to increase traffic and brand awareness.
Have you heard of Tumblr before? Most people that do not digg deep into new channels of online marketing or not really into the social meda ‘scene,’ (i.e. blogging,) maybe have not heard of Tumblr. Tumblr is a social blogging website. You may have seen people share their Tumblr post on Faceook, Twitter and other social channels.
If you want to expand your social media outreach and web exposure, you should try and start using Tumblr.
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Posted in Social Media For eCommerce
Posted September 22nd, 2011
by Roger McGershen
Creating content and making that content live on the web is the first step to driving traffic towards that page. If you’re in ecommerce, have a blog, have a new site or whatever it is you do on the web, it’s all about creating and building content that not only will drive traffic from search engines but also from what is now the ever-expanding social media graph.
It’s important to analyze your content once you’ve had it for 2-4 weeks to see if there is something you are missing on that page and furthermore to always keep analyzing your content strategy and page optimization to make sure the content you are creating in the future is optimized as best as possible.
When we talk about content, for our purposes, we are talking about every single page you have on the web, from product pages, to category pages to blog post.
It’s always important to analyze your content analytics individually and not your website as a whole. By doing this, you can grasp what content is working well and what users are responding to best.
View all these categories in your GOOGLE ANALYTICS account.
You should be aware of what the top content (top landing page) on your website is. By analyzing this page, you can see not only what you are doing well but maybe what you can do better to keep that website even more engaging. How can you do that? For example, look at these INCREDIBLY IMPORTANT METRICS:
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Posted in Ecommerce Essentials & Tips
Posted September 20th, 2011
by Roger McGershen
Are men a big demographic for your ecommerce business? See how men share product recommendations and what methods of sharing they prefer to recommend products to friends and family.
As business owners and marketers, it is crucial for us to understand how consumers interact with each other regarding product information and product recommendations. By nature, consumers share information with each other about a product they purchased, what brand it is, how it worked, and everything else understand the sun.
In this particular post, we’re focusing on MEN and how they share purchase recommendations. A survey conducted by AskMen.com and Ipsos OXT Media CT titled, “The Great Male Survey,” polled more than 83k teen boys and men in the United States, Australia and Canada. The survey came out with these results:
Methods Men Choose To Share Product Recommendations with Friends and Family
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Posted in Social Media For eCommerce
Posted September 19th, 2011
by Pablo
Having an ecommerce website, there are some decisions you have to make when it comes to how you will display your category pages. What do we mean? Well, if you have a category about tennis rackets and let’s say you have a sub category on WILSON rackets, how will you display the products on the page?
Single Page View All Content vs. Portion Page Content
If you have a few products, let’s say 10 or less, than you will most likely display everything in one page, but what about if you have 70 Wilson rackets? Will you display 70 rackets on the category page or will you display 10-20 and then have the user click below to continue searching on to the next page.
Lucky for us, we have Google giving us some great insight from their webmaster blog post, “View-all in search results.”
“User testing has taught us that searchers much prefer the view-all, single-page version of content over a component page containing only a portion of the same information with arbitrary page breaks (which cause the user to click “next” and load another URL).”
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Posted in Ecommerce Essentials & Tips
Posted September 16th, 2011
by Roger McGershen
Q: I own an ecommerce website and we understand that shipping is a vital part of our business. We’d like to get better rates on our shipping but we haven’t had much luck contacting these companies and speak to the right person? Are there specific departments to talk to?
A: I know the simple answer is to call them, right? Even if that works, the best way to get the best rates from these companies is really to NEGOTIATE. If you don’t have negotiating skills, let someone who does in your staff deal with them. In reality, if you’re involved in ecommerce, every aspect of the purchase process, from choosing service providers to product providers take negotiation skills to get the best possible deals so you can have the lowest overhead and rates.
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Posted in Q&A
Posted September 15th, 2011
by Pablo
You only have to take a look at our last post, “social media influence on consumer behavior,” to see how important social media is to any business. The amount of people using social channels, especially Facebook is tremendous. You want exposure? You want more consumer engagement? Get ACTIVE. Put a Facebook strategy together.
Facebook Serves as Two Channels
There are things you can and SHOULD be doing right now on Facebook to make it two things for you:
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Posted in Social Media For eCommerce
