88.2 million US Adults Will Redeem Online Coupons in 2011
If you’re an internet retailer and you put out coupons on websites such as RetailMeNot, CouponCabin and other of the big coupon websites, you’ll see that those websites do bring traffic and do convert visitors to customers. Online coupons have been an incredible source for consumers and with a weak economy, since 2008, online coupons for internet retailers have been as popular as ever.
Are you using online coupons to lure customers to your web store? Are you promoting coupons in your social media channels? Are you promoting your online coupons in your weekly or monthly newsletters? All these channels to promote and expose coupons to your web store can really get things going. Of course, you want to be careful that exposing online coupons does not turn into a feeding frenzy of customers buying at too low of a cost impacting your bottom line and hurting your business.
“Consumer brands are accustomed to promoting their products in stores and in newspaper inserts,” said Jeffrey Grau, eMarketer principal analyst and author of a forthcoming report on online couponing. “But as more shoppers make purchase decisions online before taking a shopping trip, brands are following them onto the internet,” reports eMarketer.com.
With the growth and popularity of companies such as Groupon and LivingSocial, ‘couponing’ is now actually VERY COOL for most people and it’s all about getting the best possible deal consumers can get online. Remember the days where using coupon clippings was a dying trend and maybe seen for people who may not have been able to afford much…yep…now using coupons range from every age group to almost all class demographics. Coupons are all over the internet and people know it…people want it.
“Today’s online coupon users tend to be affluent, highly educated and over the age of 55,” said Grau. “This is valuable input for marketers shaping the different elements of a promotional campaign, such as what products to promote with coupons, where to place the offers and what marketing messages to use.”
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