Ecommerce Blog - Fortune3

Facebook Ecommerce Statistics and Case Studies

facebook like ecommerce statisticsIf you are an internet retailer and not doing much to have a strong presence on Facebook, however that may be, you are surely leaving money on the table. Just take a quick look at your competitors and I can almost guarantee that your strongest and biggest competitors are marketing on Facebook whether it’s really pushing a Facebook fan page, Facebook Ads or simply adding  a Facebook LIKE button to all their products page and every page on the website giving them great exposure.

Facebook has released some incredible statistics on some ecommerce merchants and case studies upon using some Facebook features or strategies to boost sales. Let’s take a look at some of them provided BY FACEBOOK:

Facebook Ecommerce Case Studies

1. In February 2011, Pretzel Crisps gained more than 3,500 fans and a 53-percent jump in growth within 24 hours of introducing an exclusive coupon for Facebook fans only

2. Outdoor sporting goods retailer Giantnerd.com experienced a 100-percent increase in revenue from Facebook within two weeks of adding the Like button

3. Children’s clothing retailer Tea Collection saw daily revenues increase 10 times after adding the Like button to its sale merchandise

4. Since letting users login to its site from Facebook, ShoeDazzle has learned that those Facebook-connected shoppers are 50-percent more likely to make repeat purchases every month than other shoppers

5. Since adding the Like button to every product on its retail site, American Eagle found that Facebook-referred visitors spend on average 57 percent more than other shoppers

6. Levi’s has seen its referral traffic from Facebook increase by 40 times since implementing the Like button in April 2010

7. After placing the Like button above and below its videos, video site Metacafe’s daily referral traffic from Facebook doubled, going from approximately 60,000 to approximately 120,000

8. LeWeb’s Facebook fan base grew by more than 100 percent after instituting a contest for tickets to its European Internet conference in which users had to Like LeWeb’s Facebook page to enter

9. Ticketmaster found that every time a user posts an event to Facebook it generates $5.30 of direct ticket sales

10. Online ticketing service Eventbrite revealed in October 2010 that each time someone shares a link to an event with their Facebook friends (today’s version of clicking the Like button), it results in $2.52 worth of ticket sales

There are some key factors to take away from these case studies that you should implement RIGHT AWAY into your ecommerce store and social media strategy pertaining to Facebook.

1. Enabling the Facebook like button on all through your website is a key element in Facebook marketing. It enables users to share your content very easily with the click of a button. Also, make sure you add the new SEND button.

2.  Having engagement with Facebook users has a much more conversion rate possibility than non-Facebook users.

3. Facebook add button, If your website is large enough, will definitely increase traffic to your website.

Posted in Social Media For eCommerce