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Ecommerce Blog - Fortune3

2011 Social Commerce Study: Social Media and Ecommerce Stats

social media ecommerceFrom the tube to the monitor, the internet has truly revolutionized how businesses get exposure to their products/brands and where consumers turn to for information and things they’d like to purchase, even if its for research before they hit an actual physical store and visa-versa.

As we speak, the other revolution in the works which is increasing on a daily basis is the surge of mobile users using smart phones for daily ‘life stuff,’ to put it in lamen terms.

Internet retailers know or should know by now that consumers are in fact using social media to actually make purchasing decisions and purchasing directly from a social media channel.  This is one of the key reasons Fortune3 has made it as simple as ever for any Fortune3 internet retailer to integrate their store with Facebook as well.

Let’s look at some key findings of this report which was conducted by Shop.org, (trusted source), which gives us good insight into social media and ecommerce.

Key Point: 77% of online adults use social networks and 54% of those consumers have followed a retailer on Facebook, Twitter or their blog.

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Posted in Social Media For eCommerce

Do I have to Create a Company To Build an Ecommerce Website?

do i have to create a company for ecommerceQ: I want to start an ecommerce website and not sure if I have to legal start a corporation? I just want to create a website and see how it goes before I invest in corporation filing fees.

A: The answer is YES. In order for you to run a legitimate ecommerce business you must create a company and file to establish a corporation or however you want to set it up in your state.

You can always start an ecommerce business and while in the development stages of the website go ahead and set up the corporation/company. Understand that in order to get a merchant account, etc you will need a tax ID number and other factors that will require you to have an established company.

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Posted in Q&A

Facebook Ecommerce Statistics and Case Studies

facebook like ecommerce statisticsIf you are an internet retailer and not doing much to have a strong presence on Facebook, however that may be, you are surely leaving money on the table. Just take a quick look at your competitors and I can almost guarantee that your strongest and biggest competitors are marketing on Facebook whether it’s really pushing a Facebook fan page, Facebook Ads or simply adding  a Facebook LIKE button to all their products page and every page on the website giving them great exposure.

Facebook has released some incredible statistics on some ecommerce merchants and case studies upon using some Facebook features or strategies to boost sales. Let’s take a look at some of them provided BY FACEBOOK:

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Posted in Social Media For eCommerce

How To Sell Your Products on Facebook : Setting Up Facebook Ecommerce

Wondering how to sell your products on Facebook? The new Fortune3 social shopping cart for Facebook ecommerce gives you the availability to easily sell your products on your Facebook page with the simple click of a button. Do you have a real web presence in the largest social network in the world? What are you waiting for?

Internet retailers know and understand the importance of making sure they have a strong web presence when it comes to social media. If you want to rank the current social media channels, Facebook is the number one and most used social network in the world followed by Twitter.

Selling on Facebook is becoming a must and even the standard in internet retailing. While having a Facebook fan page is the first important step to building your brand / ecommerce store presence on Facebook, leveraging your ‘fans’ is an important aspect of making sure you have success on Facebook.

Now, it’s easy to sell on Facebook with the Facebook social shopping cart. This application let’s you sell your products on Facebook with the simple click of a button by adding all your products on Facebook with a simple tab. Here are some of the main features:

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Posted in Social Media For eCommerce

Finding Affiliates for Your eCommerce Business

affiliate marketing ecommerceIf you’re looking to boost sales for your ecommerce business, one great method of doing so is by finding / recruiting affiliates that can give your products a push and market them well, may be even better than you can. Affiliate marketing is not easy and it’s something that you must be ready to take on and have the right resources if you want to make it successful.

You can choose two routes; you can either run your own affiliate program or you can go through a third party affiliate platform such as commission junction. These third party affiliate programs have thousands of affiliates looking to promote products and each the affiliate and third party company will take a piece of the action so you MUST have some good margins to work with on your products.

Regardless of what path you choose, there is a way of successfully running your own affiliate program and that is by contacting the top bloggers and websites in your niche who promote products for other websites or just build content and monetize their content with ads. If you see they monetize their website be either, you have a good chance at getting them to promote your products.

Key to signing up affiliates and getting them to push your products:

Healthy Comissions: You must have an attractive and lucrative payout for your product. If your percentage share is too low, they will not be interested in promoting and selling your product.

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Posted in Ecommerce Essentials & Tips

How To Structure Your Returns Policy for Ecommerce

As internet retailers, we must understand that our return policies play a huge role when it comes down to our potential customers making a final decision on their purchase. Remember, not everyone that purchases online has actually tried the product on (if they are purchasing apparel or accessories) or know if the product will fit, etc. Making sure your return policy is buyer-friendly is essential to a successful online business.

Your returns policy should not only be buyer-friendly but also very easy and simple to read. Do NOT make your returns policy a fine print nightmare and daunting task for your customer to read because they will go elsewhere. Take Zappos for example, their 365-day return policy is very prominent and simple to understand. However, by no means do they set the standard for a return policy as allowing customers to return something months after it’s purchased, maybe even weeks is not sustainable for most businesses, and consumers are smart enough to understand that.

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Posted in Ecommerce Essentials & Tips, How To

Metrics to Measure Success of Online Marketing Campaigns for Ecommerce

measuring ecommerce marketing successIt’s crucial that if you’re spending significant resources on your online marketing efforts that you look at certain metrics closely to measure the success of what you’re doing. From a question we got from a customer, we decided to make this into its own blog post.

Q: We’re spending over $6,000 monthly on online marketing. We’re not sure given our current sales which are steady at this point whether to decrease our spending or actually increase our marketing spending to increase sales. What’s the best way to measure our online marketing campaign?

A: That’s a great question and it’s quite complicated. There are several metrics I would use to measure the success of an overall marketing campaign and/or strategy. Let’s list the metrics you should be looking at daily or every few days to see what activity is going on.

SALES: Sales of course will guide us in the direction where we really want to be, right? If your sales aren’t good, you’re going to take immediate action in to doing something else and if are sales are very good, you may just keep riding the current strategy you’re working on. The truth is that sales isn’t ALWAYS telling of your marketing. A sale doesn’t only rely on your marketing and traffic you drive to your website but remember, in ecommerce, there are always conversion factors on the website that will heavily play a role with how your sales are which leads us to the second metric..

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Posted in Ecommerce Essentials & Tips

Does Link Placement on a Page Have Impact on SEO?

in page analytics link placement seoA question that comes up when talking about On-Site SEO, especially for internet retail, with the amount of links sometimes our pages (product pages) contain is if the placement of a link or the prominence of a link matter. Until present day, this is a discussion amongst SEOs and have some seen an impact and others don’t believe it matters too much.

You will find however that there is a consensus on the fact that prominence does matter in terms of an algorithm signal. In a SearchEnginePeople.com blog post, the question is discussed if the prominence of a link on a page impact SEO. The author, Randy Pickard, describes two reasons (two metrics) that may play a role within Googles search algorithm to determine the weight or ‘link juice’ of that link passing authority.  These two metrics is link Click Through Rate and Page Segmentation.

CLICK THROUGH RATE: Click through rate could definitely play a role in Google using it as a signal in how much authority gets passed on to a page. If a link has good CTR, it may be an indicating factor that it’s a link that is useful to consumers and of course, Google is all about user experience.

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Posted in SEO for eCommerce

Consumer Content Sharing Statistics: How Are Consumer Sharing Content on The Web

As we know, the web is developing in what is the social web and content is what fuels this phenomenon. There has never been an infusion of content that spreads as quick and as abundant as it does in today’s cyber world. No matter who you are, if you have a platform and have something interesting to say, whether an individual or brand, your content can be shared by hundreds, if not thousands and if lucky, by millions of users.

Platforms such as Facebook and Twitter help fuel the spread of content 24 hours a day, 365 days a year. Here is where we have a great opportunity to make sure to get the most exposure possible from the content we put out. The important thing to putting together a content strategy is understand how consumers are sharing information on the web.

In April 2011, AOL and Nielsen Online had a report called “content is the fuel of the social web” which analyzed more than 10,000 social media messages to see how consumers share content online, reports Emarketer. Personally, this data is a goldmine for us online marketers and those who put forth a strategy for our websites to make sure we can get the most out of the content we put out. Remember, while it is important to develop a good amount of content on the web, it is just as important to make sure you are putting out good content. Quality matters.

Let’s take a look at the following illustration of how users share online content by method from a sample in December 2010:

user content sharing statistics

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Posted in Online Marketing Strategies

Link Building in Googles New Panda Algorithm

We’ve touched on Googles Panda algorithm a few times since the update has been made effective in the algorithm. Many websites, actually about 12% of search has been affected by the new switch, but of course it’s all for the good of the web and the content being served to users.

link building google panda

Source: BLUEGLASS.COM

Link building is one if not the hardest tasks when it comes to search engine optimization and has been gamed since people have been trying to rank for keywords. The truth is that link building is drastically changing because of methods that were used that Google considers spam and tries to combat by changing link signals.

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Posted in SEO for eCommerce