Yes, starting an eCommerce website is no easy task and with so much work involved with building a successful eCommerce website, itâ€™s easy to get lost in trying to do too much at onceâ€¦especially if youâ€™re just starting.
Here, weâ€™ll list certain things you can do from the get-go to ensure that youâ€™re atleast setting things up in the right direction and maybe put you ahead of others who are just starting out in your niche as well. The more you know and the more you do, the better off youâ€™ll be to compete against the newcomers in your niche.
#1 â€“ Make sure all your pages have unique content. Do not write one or two sentences for each product page. Try to add as much content that will be useful for search engines and consumers.
#2- Make sure all your pages in your website have unique meta tags. Do not duplicate tags such as title of pages, descriptions, etc. This is bad for SEO purposes.
#3- Add your phone number to your website SITE-WIDE.
#4- Make sure youâ€™re website doesnâ€™t load too slow which now has impact on search engine rankings. Check your website speed here.
#5- Set up a 301 re-direct to only one form of your URL. For example, www.yourwebsite.com maybe your primary URL to link to, so make sure that yourwebsite.com is re-directed to www.yourwebsite.com.
#6- Verify your Google business in Google Local for maps. You may get exposure there by having people call you although you have an eCommerce business.
#7- Your first method of marketing to get traffic and sales and gain a good sense of the market and your website should be using Pay-Per-Click marketing. You will find out what keywords drive traffic and sales and what you should optimize for organic search in the search engines.
#8- Comment on blogs related to your niche and become an authority by getting involved in the community. The same goes with forums which you can build relationships and if you provide very good answers to questions, people will start listening to you and taking your advice and you can drive traffic to your website that way.
#9- Be Social! We all know how social media can have an impact on online businesses and how people now share content on the web. Have share buttons on all your pages and do social media work youself. Facebook and Tweet good content.
#10- Creating a blog for your website is a must in 2011. A blog not only gives you the opportunity to talk to your consumers but it is also a great element to drive traffic to your website. Blogs can rank really well (individual post) and can bring traffic organically from the search engines. Try to post about once or twice a day and be consistent. Talk about products, do top lists, etc.
With these simple 10 tips, you should be on your way to building an eCommerce website that will start seeing traffic and sales in a short period of time granted your prices arenâ€™t too far off than your competitors.