Posted November 30th, 2010
by Roger McGershen
Watch for new eCommerce trends coming into 2011 to plan your eCommerce marketing and strategy in 2011. As search moves forward into a new year, 2011 can be very different for eCommerce and it’s always best to look ahead.
As we near the end of 2010, I think it’s safe to say it has been a better year than 2008 and 2009 for many internet retailers across the board. Every year, the state of the internet changes as technology and search become more advance with every year that comes about. This year was still all about social and still much talk about the state of mobile.
Twitter has become an online markters dream and having a Facebook fan page for most eCommerce websites has become a must. Social media is playing a larger role in the overall strategy of online marketing and it will continue to do so as we keep digging deeper into the social web.
SearchEngineLand.com had a piece this morning titled, “3 Important eCommerce Trends to Watch,” and is a good article for those already thinking about next year and where their online marketing strategy is headed.
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Posted in Ecommerce Essentials & Tips
Posted November 29th, 2010
by Rafael Solorzano
Need to boost your eCommerce conversions? Optimize your checkout page on your eCommerce website by making sure you have some of the following tips below to help boost your conversion rate on your eCommerce website.
In eCommerce, your checkout page is the goddess page of your website because ultimately, it is the one page where the transaction is actually completed and the consumer is making their final decision by looking at the page, filling it out, and hitting the submit button.
In order for someone to buy online these days, your checkout page must have certain elements in order to be fully optimized. Now, we’re not saying that by you not having certain things we’ll list you won’t sell, but we definitely recommend some of these proven strategies for better checkout page optimization for you to improve your conversion rate on your ecommerce website.
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Posted in Ecommerce Essentials & Tips
Posted November 26th, 2010
by Pablo
Cyber Monday is the Black Friday of the eCommerce world, although I think its safe to say that Black Friday also includes a lot of activity online as we are currently seeing today with many online retailers doing many special promotions as the holiday shopping season kicks off.
It’s important that you take these type of shopping holidays serious if you’re an internet retailer as days like these can really boost your business if promoted right.
What can you do on Cyber Monday?
-PROMOTION CITY: Tr y to set up a nice promotion for the coming CYBER MONDAY and give the best possible deal you can. Free shipping seems to be the main incentive in eCommerce in 2010 and you should discount as much as possible.
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Posted in Ecommerce Essentials & Tips
Posted November 24th, 2010
by Roger McGershen
It’s important to keep up with trends and which websites are most popular around the net, especially for online marketers who try and target a certain demographic. We can surely agree that as an eCommerce site that sells certain products, you target a certain demographic, or a variety of demographics. The social space is one if not the most important space right now for online marketers.
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Posted in Social Media For eCommerce
Posted November 24th, 2010
by Rafael Solorzano
I think over the past two years, the increasing demand for great customer service has been more and more on demand, but what we have seen from a business stand point on the eCommerce front regarding customer service, is the success Zappos has had as a company that puts customer service in front of everything else and making it the most important part of the companies culture.
When was the last time you went in a store/website and either got bad or mediocre customer service before or after the purchase? Did you ever feel like going back? Did you ever recommend that place to a friend or family member? Top executives of top eCommerce retailers are stressing more than ever the importance of providing a great customer service experience by providing great customer service.
A sale can very well start and end with great customer service regardless of the price (of course if within reason of the product.) A recent study from RightNow technologies looks at the impact of providing great customer service to consumers.
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Posted in Ecommerce Essentials & Tips
Posted November 23rd, 2010
by Roger McGershen
As we are in the holiday season mix, the eCommerce section plays a huge part of holiday shopping, maybe more than ever as internet shopping increases yearly. As that happens, competition online gets more fierce and more promotions and offers must take place for ecommerce websites to compete against each other.
All you hear about lately is how large online retailers are offering free shipping for the holiday season. InternetRetailer.com reports that last year, 68 of the largest 100 internet retailers offered free shipping, so that number is down, nevertheless, it is more than half of the largest retailers that are offering free shipping. Many small business ecommerce websites depend on shipping fees to either cover the cost of the actual shipping or profit anywhere from $1-$15 on shipping depend on the shipping method.
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Posted in eCommerce News
Posted November 22nd, 2010
by Pablo
During the holidays, our eCommerce business may have to take a different approach since it is a time where sales boost and marketing budgets change to compete in the holiday market where many eCommerce businesses increase certain things to meet demand in the market. Here are some things that you should take into consideration as an eCommerce business and be ready for the holidays.
UP YOUR INVENTORY:Â The last thing you want to happen is for your best sellers and other popular products on your website to go on backorder. It is important to have inventory on hand to meet demand of your customers and not make them wait too long for their product. A lack of inventory can hurt your sales and of course your reputation with customers.
INCREASE YOUR ADVERTISING BUDGET: If you look at the search engines, you may already see a change and new advertisers on the paid search side of things. During these holiday months, current advertisers and new advertisers pop in the market and try to get as much search share as possible of the most relevant and best keywords to their business. Try to up your advertising budget as much as possible to take as much search share as possible from your competitors.
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Posted in Ecommerce Essentials & Tips
Posted November 18th, 2010
by Rafael Solorzano
It’s no secret that social media has been a goldmine for SEOs. Primarily, social media has been an incredible organic link building tool (maybe not so organic for some,) but has provided an incredible outlet to promote and distribute content.
Social media has proven to be of importance to an overall search engine optimization strategy which includes everything from social interaction on Facebook and Twitter to bookmarking on websites such as Digg and Delicious. This also includes the world of video which doesn’t get mentioned much when talking about social media as links from content is still king.
The study, from SEOMOZ.org says, “Nearly 71% of respondents said they use social media as part of their SEO strategy. Social media marketing can be an excellent driver of content visibility, by helping to keep content fresh and abundant, and also by increasing the number of inbound links a site receives.”
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Posted in SEO for eCommerce, Social Media For eCommerce
Posted November 17th, 2010
by Roger McGershen
Email marketing has become a top performing marketing strategy for internet retailers and has proven to be one if not the most successful form of marketing to a customer base. While social media may be the hottest thing on ink, advertising dollars are still being spent on search marketing and email marketing.
Your newsletter is one of the most important elements of your marketing strategy you have as a brand and as a business. A newsletter constantly keeps a customer engaged with your company and keeps them informed.
Here are 5 ways to maximize your email marketing newsletter to get the most possible user engagement for your benefit.
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Posted in eMail Marketing
Posted November 16th, 2010
by Pablo
In order to be successful in eCommerce, you need to be using all possible resources and tools available to you. Over the years, the net has produced many great tools that can help us market our websites providing us with great data to make decision in how to move forward. This is an eCommerce Software Guide that will list some programs and websites to help you build your eCommerce business.
Welcome to your eCommerce Guide
SHOPPING CART SOFTWARE:
Fortune3 Shopping Cart Software – Our robust eCommerce software was made by online retailers for online retailers. Our shopping cart has all the features you need to build a successful ecommerce store with great functionalities.
SEARCH ENGINE MARKETING:
Google Adwords – Google Adwords is the largest platform for Pay-Per-Click marketing which allows you to post ads based on keywords in the search engine (Google.) This may just be the most powerful current form of marketing that can bring great traffic if you have the sufficient budget.
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Posted in Ecommerce Essentials & Tips
