Online Video is Second to Social Media for Online Retailers
In a recent study by eMarketer and other sources, most online retailers are putting major resources and prioritizing online video as a key component to their marketing strategy next to social media.
Video on your website can really improve conversions. Why? Well its an element that as ‘lame’ as it may sound, may impress many of your visitors to have a product video on your website. It will also provide them, or it SHOULD provide them more product information such as more pictures and content about the product.
As well having video on your website, let’s talk about how video can drive a good amount of quality to your website. About two weeks ago, YouTube celebrated its 5th year anniversary. It was then they unveiled the stat of about 200 million videos being watched daily on YouTube.
YouTube is the Google of video. There are hundreds of people every second searching for something on YouTube and you can include your video in that search. Make sure you optimize your video just like you would your website and you will surely get traffic to your video and website.
In a blog post by RICG.com, they state, “Retailers are making the case that videos boost their sales conversion rate, a measure of the increase in the percentage of shoppers who make a purchase after viewing a product video,” said Jeffrey Grau, eMarketer senior analyst and author of the report. “Retailers also claim videos reduce shopping cart abandonment rates and lower product return rates.”
A November report from Forrester returned similar results, noting that 68 percent of the top 50 internet retailers were using video on their websites in 2009, up from 18 percent in 2008. ”
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September 8th, 2010 at 10:53 AM
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