Here are 10 easy-to-dos and keys for success in the search engine optimization field of your ecommerce website. We talk a lot about ecommerce search engine optimization in our blog but here weâ€™ll list some real easy and important ones for you to check and make sure youâ€™re doing. Let’s step into
1- FILL OUT ALL SEO FIELDS IN PLATFORM: Your ecommerce platform will have fields for SEO. The Fortune3 platform (ours) is very focused on these fields but it is very important you fill these fields out with your most important keywords.
2- CREATE YOUR OWN PRODUCT DESCRIPTIONS: Many online merchants will copy and paste product descriptions from other websites. This is a No-No! Make sure you write your own original content for every product description. Yes, it may take longer but the returns SEO wise will pay off.
3- EACH PAGE (PRODUCT) MUST HAVE UNIQUE TAGS: Avoid having the same meta tags repeated anywhere on your website. Each product is different, whether itâ€™s the same product in another color, that is a new product. Each Title, Description, and Keyword tag should be different on all pages.
4- USE KEYWORDS IN URL: Weâ€™ve touched on this many times before and canâ€™t stress enough the importance. Your product URL must have itâ€™s relevant keywords for better rankings.
5- CONTENT. CONTENT. CONTENT: This may go back to point 2 somewhat but many online retailers think putting up a product page, the picture, and add to cart button will do the job. For better optimization for buyers and search engine optimization, WRITE GOOD QUALITY CONTENT. Not just 2 sentences. Write as much information as possible on the product.
6- IMAGE OPTIMIZATION: An image is contentâ€¦remember that. Use it to your advantage and put a relevant keyword in the image ALT tag =).
7- CATEGORY PAGES SHOULD BE OPTIMIZED: Donâ€™t think just because you are optimizing product pages that youâ€™re optimizing the e-commerce aspect of your site. All category pages such as brand, etc should be optimized with content, images, etc.
8- INTERNAL LINKING WITHIN CONTENT: Use anchor text to other important products on your website within description content of products to give some nice internal linking within your website.
9- H1 TAGS ARE STILL RELEVANT: Yes, I believe they are still relevant so use H1 tags on your important keywords. Be careful in terms of this html code and use it wisely, on the right keywords, in very small doses.
10- KEYWORD DENSITY IS ALSO RELEVANT: If you use a keyword once, Google wonâ€™t think itâ€™s THAT relevant where it may rank? I believe this element is still relevant to SEO and must be used wisely and moderately. No more than 2-4% keyword density for the keyword you are optimizing for.