Posted December 28th, 2009
by alex
You see them in the corner of nearly every website you visit, a big icon inviting you to review a site you are surfing or a product you are considering to add to your holidays wish list, but behind these spaciously designed thumbnails lays the secret to Ecommerce success. Everyday more and more sites sprout boasting customer and user reviews, but what do these shopping cart reviews conducted on Ecommerce companies and Online Stores have in common and how can they help you design your site and products to ensure maximum customer satisfaction and trust? Just how much can a positive rating affect the potential customers that visit your site on a daily basis? The quality of service you offer might be higher than that of your competitors but how does the consumer stumble across the revelation?
Fortune3 offers a complete solution when it comes to adapting your site to changing customer expectations.
Read the rest of this entry »
Posted in Ecommerce Essentials & Tips
Posted December 15th, 2009
by Pablo
Retail-eCommerce.com has a good article on how to retain your customers when it comes to e-commerce. As important as it is to turn a visit into a sale, it is equally as important to also turn a buyer into a CUSTOMER. I think for all e-commerce business owners, as a long-term plan it is essential to have a loyal following which those will be the people who spread the word by friends, blogging, etc.
1. Stay in touch and actively communicate
2. Diversify your communication tools
3. Encourage communication from customers
4. Make customer service a business priority
5. Make customer service a priority across all departments
Read the rest of this entry »
Tags: customer loyalty, ecommerce customer loyalty, ecommerce customer retainment Posted in Ecommerce Essentials & Tips
Posted December 7th, 2009
by Pablo
Michael Gray had a great post the other day on the shopping cart seo tips that can help you go a really long well with the engines. We know and understand how crucial SEO is as part of your online marketing strategy and if it isn’t in your strategy, it should be. Fortunately, if you use the Fortune3 eCommerce platform, we put a lot of emphasis on our SEO features.
Read the rest of this entry »
Tags: seo shopping cart, shopping cart seo Posted in Ecommerce Essentials & Tips
Posted December 3rd, 2009
by Pablo
SeeWhy, a company that tracks shopping cart abandonment rates, reports the average across industries in October 2009 was 71% and for most, or ALL, ecommerce businesses that is a LARGE percentage. Imagine 71% of all people coming into your physical store coming in and leaving empty handed. Nevertheless, there are those who do abandon their shopping cart do tend to come back to finish their transaction. The best way to bring those people back, in my opinion, is making sure you try to collect their email address and send out weekly, or monthly newsletters.
The top 5 reasons for shopping cart abandonment are as follows:
Read the rest of this entry »
Posted in Ecommerce Essentials & Tips
