Posted November 25th, 2009
by Pablo
Black Friday is one of those days that are so vital to the marketing of your website because not only should you expect good sales, but its a great day to really try and brand yourself moreso than any other day.
Here are some great resources for you to see what you can do for Black Friday and how to get the most out of your online marketing efforts.
Quick Hits for Black Friday Marketing Pushes- (Bruce Clay) This article discusses 5 solid tips you should and could implement to your website and marketing strategy for Black Friday.
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Posted in Ecommerce Essentials & Tips
Posted November 13th, 2009
by Admin
Fortune3 now allows your ecommerce shopping cart software customers to checkout using the Checkout by Amazon Carts payment system. This is great news for Existing and New Fortune3 Clients as it will help them to expand their customer base and allow for a completely unique income stream. What many ecommerce business owners look for in their shopping cart system is how to make purchasing easier for their visitors. Fortune3′s ecommerce software checkout process aims at making the checkout an easy to navigate situation for your customers. By adding Checkout by Amazon, the process is streamlined even more by allowing them take advantage of the many benefits Amazon can bring to the table. Checkout by Amazon allows customers with existing Amazon accounts to checkout using pre-defined account credentials and even by entering a secret passphrase that only the customer knows. Not only does the Checkout by Amazon service decrease the time it takes your customers to checkout, it also adds to the already secure checkout process offered by Fortune3. All Amazon Checkout transactions are scanned to detect fraudulent orders and irregular payment activities, this obviously adds to checkout security, but also allows for Amazon to put into place the “Amazon A-to-Z Guarantee.” Learn more about the Amazon A-to-z Guarantee here.
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Posted in Ecommerce Essentials & Tips, Fortune3 News & Releases
Posted November 13th, 2009
by Pablo
One thing you have to constantly work at to have better conversion rates in ecommerce is continuously optimize your web design to see how users are responding. Design can be changed little by little as you can see how consumers interact with your website. One of the best ways to see how users interact with your website is by using heat maps which there are plenty of services that offer that. You can also use Google analytics to see where the most clicks are coming from which links.
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Posted in Ecommerce Essentials & Tips
