Posted September 29th, 2009
by Rafael Solorzano
Search Engine Optimization is vital to proper online ecommerce marketing and Fortune3 makes SEO easy by allowing you to optimize your online shopping cart directly from the software.
The ranking of your ecommerce shopping cart is determined by various factors so it makes sense that optimizing your site to increase traffic and gain a higher ranking can be done in different ways. One of the main factors Google considers when ranking a page is the number of inbound links to your ecommerce store as well as the quality of these links. What would be a good quality link? Well, let’s say you sell tennis balls and tennis rackets and had inbound links from sites like The Sports Authority or Tennis Warehouse, these would be high quality links because the content of these pages fall within the same genre and gives the customer useful information to view. If the pages that are linking to yours are important in the eyes of Google, you will certainly benefit and should gain a higher ranking.
To achieve search engine success, there is nothing more important to have on your ecommerce site than good descriptive text on your web pages, using your preferred keywords in a way that makes sense to readers, while optimizing your pages for your most important keywords by using them in sentences. Fortune3 always recommends that you use long and descriptive text for your informational web pages (particularly your home page), and for your product and category descriptions.
Another very important factor Google considers when ranking your site is your webpages’ title tag. Fortunately for you, Fortune3′s SEO online shopping cart software automatically creates a search engine friendly title based on the content of your webpages. If you choose to optimize the title tag yourself, you are easily able to do so. It is important to know that the title tag should contain the most important SEO phrases within the content of your site. Keep in mind that unless your company name or brand is well known, people will not be searching for your products by company name or brand so entering this information is not necessary; sometimes not even recommended.
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Posted in Ecommerce Essentials & Tips
Posted September 18th, 2009
by Admin
The Ecommerce Website Design and Shopping Cart Design portions of an online store have proven to play one of the most imporant roles in the ecommerce web development process. The design and layout of a shopping cart web site is just as important as its marketing efforts. Here is the main point: you can get visitors on your site, but how do you convert someone from being a visitor to a customer? One of the most important ways of doing this is by having an attractive and professional ecommerce web design package, that will both impress your customers, and provide them with the security and trust they need to become your customer. Fortune3 offers the most professional ecommerce website design packages and turnkey solutions.
There are many ways to develop an ecommerce website, but those websites that are not developed with the client in mind are the ones that are destined to lose out to those that implement proper development and aesthetic feel. Giving your visitors an attractive and professional look and feel on your online store is under-rated, and can highly increase your sales and visitors’ trust of your company. With this in mind, we would like to bring into perspective what we believe to be the top three factors that come into play in the ecommerce website design process. The three factors we find to be the most important are:
1) Color Theme, Cleanliness, Banner, and Logo
2) Navigational Structure
3) User Experience
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Posted in Ecommerce Essentials & Tips
Posted September 17th, 2009
by Pablo
As online retailers, one of the most important elements of our success is our online marketing strategy. As the head of marketing, it is very important to decide where and how to allocate your budget in the online marketing space.
In a study by Round2, “More than two-thirds of senior executives in the Western US responding to the “2009 Media Survey Results & Analysis” reported their media budgets would decrease at least somewhat in 2009 compared with 2008. Still, almost one-quarter expected spending to climb by up to 10%, and a few respondents reported even greater increases.
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Posted in eCommerce News
Posted September 11th, 2009
by Rafael Solorzano
Fortune3′s shopping cart software gives clients hundreds of fundamental e-commerce features which make Fortune3 the best ecommerce solution in the market. One of the features our clients rave about is the ability to cross-sell items and recommend items that closely match the product the buyer is interested in purchasing.
Assigning recommended items or accessories to as many products as possible using the cross-selling feature with our shopping cart software should increase the quantity of products the buyer will add to the shopping cart. Not many ecommerce solutions out there have this feature available and for this reason hundred of clients are choosing Fortune3′s online shopping cart system as their preffered ecommerce solution.
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Posted in Ecommerce Essentials & Tips
